by P J Chandler

How welcoming is your web site - and how easy is it for potential customers to buy from you?

Some otherwise professional-looking sites put unnecessary obstacles in way of their users - they may as well put up a sign saying "Don't Buy From This Site". Is yours one of them?

Here is a checklist of 10 things you can do to maximize sales from your site:

1. Keep it focused - don't try to be all things to all surfers. Specialisation is king in a global marketplace: aim to be best in your particular field.

2. Keep it simple - make sure your navigation system is easy to use. No page on your site should me more that two clicks away from your home page.

3. Use plain language - net jargon has its place, but do not use it on non-technical sites. The same goes for unexplained abbreviations.

4. Don't exclude people - if your offer is only available in a defined geographical area, say so clearly and up front before people start filling in forms. A prime offender is holiday offers that turn out only to apply to US residents.

Permission email marketing is most powerful and profitable way to create a consistent source of income on internet.

Amazon uses it. Microsoft uses it. Sharper Image and Motorola use it. Even IBM and The Wall Street Journal are using it!

Anyone can follow my simple PE strategy from beginning to end in one sitting and begin earning money with permission email marketing. It is same strategy online marketing guru's are using to rake in tens of thousands of dollars within a few short weeks. This isn't a pie in sky promise. It's a fact. If you're willing to be patience and make a sincere effort, you will be pleasantly surprised at what you can do!

Ready? Ok, let's begin...

WHAT IS PERMISSION EMAIL MARKETING?

Generally speaking, permission email marketing is email marketing which utilizes an opt-in list of names and email addresses of people who have requested information from you.

(An "opt-in" is a prospect who has requested free information or signed up for a free service you provide.)

Marketers use their opt-in email list to create an ongoing and consistent source of high income by first CULTIVATING list.

CULTIVATING opt-in email list establishes an ongoing relationship with your subscribers because you will be sending, via email, highly desirable and FREE information.

The information you offer will teach subscriber something of value. You, marketer, will make money when you occasionally endorse a new product to list.

Over time people on opt-in email list become familiar with you and grow to trust you.

Having built such trust, when time comes for you to endorse a product to list, you can reasonably expect to produce anywhere from 10% to 40% in sales.

The more times you have communicated with your subscribers and more value information received offers, greater expectation there is of a higher percentage of sales.

Remember this one simple FACT and you will not fail to earn a remarkable income as a permission email marketer:

**People are 1000% more likely to buy based on recommendation of someone they TRUST than from a complete stranger**

SEE HOW OTHERS ARE MAKING AMAZING PROFITS FROM SMALL OPT-IN EMAIL LISTS

Let me give you an EXAMPLE of power of a well done "Permission Email Marketing" campaign and profits that can result from such an effort.

In 1999, Mark Provo of Provo & Gladwell Associates developed a hot new software product. The associates hired a web developer to create a web site and place it prominently on major search engines. However, only a few orders trickled in each week. To speed things up they spammed 1,000,000 random email addresses.

The emailing produced less than $100 in sales and generated a landslide of not-so-nice responses.

It was a dreadful disappointment.

However, on another occasion Mark emailed same ad to his own in-house, opt-in email list of 8,000 people. These were people who had purchased products from him before or who had, at one time or another, requested more information about other products and services.

Mark had an established relationship with people on his list. Over time he had CULTIVATED his list by sending out free tips and valuable information. Those on his opt-in list benefited from these emailings and learned to trust him and advice he gave.

The end result of emailing his ad to his in-house, opt-in list was a whopping $190,000 in sales and zero complaints -- all within three weeks! People on his personally cultivated, opt-in email list trusted him and in no time at all, he made a small fortune and he continues to do so to this day.

As for yourself, consider this:

If you had a high-demand product, your own in-house list of 1,000 opt-in email subscribers, and sent same email ad, you could very well have made $23,750 in just three weeks.

And just think about it for long term! If you have your own opt-in email list of 1,000 subscribers, and only 20% of people make $300 in purchases per year, your income would be $60,000.

If your opt-in email list had 2,000 subscribers and 20% purchased $300 in products per year, your income would skyrocket to $120,000 annually!

Get picture?

YOUR FIRST GOAL AS A PERMISSION EMAIL MARKETER MUST BE TO BUILD YOUR OPT-IN EMAIL LIST TO A MINIMUM OF 1,000 SUBSCRIBERS.

Next, you'll need to build TRUST with those on your email list by offering them FREE information of real value.

Finally, endorse products of equally real value and you could kiss your money worries good-bye tonight.

AS YOU CONTINUE READING, you will learn how to acquire pre-cultivated, opt-in email list, a free, pre-written newsletter you can use to send to your opt-in email list to continue building TRUST.

Plus you will learn where to get free products with high value... all for FREE! Additionally, you will learn to work only 30 minutes a week and be in a position to earn $60,000 a year or more.