Written by Sharon Dalton Williams

When I was a little girl, I used to love to play "namerepparttar cloud." I bet you played this too. I remember lying on my back inrepparttar 124169 yard and watching asrepparttar 124170 clouds passed overhead. Asrepparttar 124171 wind blewrepparttar 124172 clouds acrossrepparttar 124173 sky,repparttar 124174 clouds would change shape. It was more fun to play with someone else, because two people could look atrepparttar 124175 same cloud and see something different.

Look, a three-headed dragon just floated by. No, now it's a cow with a really big hump onrepparttar 124176 back. Wait, it's now a celery stalk racing acrossrepparttar 124177 sky. Oh, no. The cloud is gone. What fun it was.

OK, I will admit that I played this game earlier this week while watching out my office window. Clouds came, and clouds went. Allrepparttar 124178 whilerepparttar 124179 wind was blowing across my viewing screen, they shape-shifted. And then I noticedrepparttar 124180 tree.

The same wind that was blowing onrepparttar 124181 clouds and causing them to shape-shift was just merely bendingrepparttar 124182 branches ofrepparttar 124183 tree. The tree bent withrepparttar 124184 wind, but it still remained a tree. The tree didn't shape-shift, nor did it fade away. It remained true, strong, and straight because it had a good root system holding it up.

The cloud is a cloud because it was created that way, andrepparttar 124185 tree was created to be a tree. But you as a business owner can choose how you are going to do business. Are you going to be a shape-shifter likerepparttar 124186 cloud, or are you going to remain rooted likerepparttar 124187 tree?

ALL YOU HAVE TO DO IS...SMIL (That's right... SMIL)

Written by Ronni Rhodes

Did I get your attention? I hope so because we need to talk about SMIL and how its use can turn your streaming media presentations into television-like experiences for your web visitors. SMIL (pronounced "smile") stands for Synchronized Multimedia Integration Language and was developed byrepparttar W3C Synchronized Multimedia (SYMM) Working Group to allowrepparttar 124168 synchronization of audio, video, text and graphics in web based presentations. It was expressly developed to enhancerepparttar 124169 quality of streaming media and can support multiple types of data, compression algorithms, and bandwidth environments. It was designed so that anyone familiar with HTML and some XML commands could employ it to create television like presentations.

Philipp Hoschka, Chairman ofrepparttar 124170 W3C group and editor ofrepparttar 124171 SMIL specifications says: "...the Web lacks a simple way to express synchronization over time, for example, 'play audio file A in parallel with video file B' or 'show image C after audio file A has finished playing.' SMIL enables this type of information to be expressed quite easily, allowing television-like content to be created..."*

I hear you asking yourselves "what does this technospeak have to do with me?" If you create web based advertising and would like to offer your clients a compelling new way to deliver it, this has a lot to do with you. If you're a website owner longing for a means to showcase your products and services with economical elegance, this has a lot to do with you, too.

Why? Becauserepparttar 124172 Web is inherently interactive and visitors can followrepparttar 124173 links imbedded in a SMIL presentation directly to your website. There they can obtain additional information or, more importantly, be taken directly to an order form forrepparttar 124174 product or service described in that presentation. "Users can switch from 'couch potato' mode into interactive mode with a simple mouse click," says Mr. Hoschka.

Let's talk about how you can put SMIL to work for you.

Inrepparttar 124175 entertainment industry? An entertainer wants his visitors to know where and when he'll be performing. Scrollrepparttar 124176 schedule of his club dates next torepparttar 124177 window playing a video clip of his specialty. As he sets his performance schedule for future dates,repparttar 124178 clip can be quickly updated to reflect this. Include some text ads fromrepparttar 124179 clubs involved, give their "live" URL's, and let them help pay forrepparttar 124180 production!

Selling real estate? Photos or slides taken with a digital camera can be coordinated with an audio commentary and text. Tell your potential clients aboutrepparttar 124181 geographic area,repparttar 124182 schools, recreational opportunities and transportation situation. Place commercial messages from merchants inrepparttar 124183 area, with live links to their websites, intorepparttar 124184 presentation and generate additional revenue to defray some ofrepparttar 124185 costs.

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