DON'T ABANDON WHAT WORKSWritten by Sharon Dalton Williams
When I went grocery shopping last week, I picked up a package of Grillers, a soy protein product, made by Morning Star Farm, which I haven't done for a while. I had eaten Grillers for years and had really enjoyed taste. Then one day, as I pulled package out of freezer, I saw that Morning Star Farm had "improved" taste of Grillers. Let me tell you. They did NOT improve taste, at least not according to my taste buds. So I stopped buying product. What made me buy product again? Morning Star Farm had printed in big bold letters on packaging, "Original Grillers." So I tried it. And, yes, it was back to product I had loved for so long. As I sat there thoroughly enjoying my meal, I thought how silly of Morning Star Farm to mess with recipe of Grillers to "improve" it when they had such a winning product to begin with. This line of thinking reminded me of Coca-Cola who had "brilliant" idea several years ago to change recipe of Coke and call it New Coke. That change cost them a lot of customers, so they quickly regrouped and brought back Classic Coke. Both Morning Star Farm and Coca-Cola had abandoned products that had worked so well for them and made their companies prosperous. Someone somewhere had come up with idea that classic products needed to be changed. They totally took off market that which customers had been purchasing, and brought out new and improved versions. They didn't give customers a choice.
| | CATER YOUR WAY TO RICHE$Written by Joan Bramsch
How many times have you been told: "You're a terrific cook! You should be in catering business." And how many times have you thought to yourself, "It could be a great experience, being a caterer." But you were afraid! And you didn't know where to begin. CATER YOUR WAY TO RICHE$ aims to quickly and easily fill in all those gaps with information. Information that will let you Cater Your Way To Riche$ and to personal satisfaction. Even on a part-time basis, for once in your life, you can be boss. Yes, for you, there is money to be made in catering. This book will deal with less demanding, less competitive, small type business that a new caterer/entrepreneur can handle from her or his own kitchen or that of client.
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