Written by Sharon Dalton Williams

When I went grocery shopping last week, I picked up a package of Grillers, a soy protein product, made by Morning Star Farm, which I haven't done for a while.

I had eaten Grillers for years and had really enjoyedrepparttar taste. Then one day, as I pulledrepparttar 117787 package out ofrepparttar 117788 freezer, I saw that Morning Star Farm had "improved"repparttar 117789 taste of Grillers. Let me tell you. They did NOT improverepparttar 117790 taste, at least not according to my taste buds. So I stopped buyingrepparttar 117791 product.

What made me buyrepparttar 117792 product again? Morning Star Farm had printed in big bold letters onrepparttar 117793 packaging, "Original Grillers." So I tried it. And, yes, it was back torepparttar 117794 product I had loved for so long.

As I sat there thoroughly enjoying my meal, I thought how silly of Morning Star Farm to mess withrepparttar 117795 recipe of Grillers to "improve" it when they had such a winning product to begin with.

This line of thinking reminded me of Coca-Cola who hadrepparttar 117796 "brilliant" idea several years ago to changerepparttar 117797 recipe of Coke and call it New Coke. That change cost them a lot of customers, so they quickly regrouped and brought back Classic Coke.

Both Morning Star Farm and Coca-Cola had abandonedrepparttar 117798 products that had worked so well for them and made their companies prosperous. Someone somewhere had come up withrepparttar 117799 idea thatrepparttar 117800 classic products needed to be changed. They totally took offrepparttar 117801 market that which customers had been purchasing, and brought outrepparttar 117802 new and improved versions. They didn't giverepparttar 117803 customers a choice.


Written by Joan Bramsch

How many times have you been told: "You're a terrific cook! You should be inrepparttar catering business."

And how many times have you thought to yourself, "It could be a great experience, being a caterer." But you were afraid! And you didn't know where to begin.

CATER YOUR WAY TO RICHE$ aims to quickly and easily fill in all those gaps with information. Information that will let you Cater Your Way To Riche$ and to personal satisfaction. Even on a part-time basis, for once in your life, you can berepparttar 117786 boss. Yes, for you, there is money to be made in catering.

This book will deal withrepparttar 117787 less demanding, less competitive, small type business that a new caterer/entrepreneur can handle from her or his own kitchen or that ofrepparttar 117788 client.

Cont'd on page 2 ==> © 2005
Terms of Use