Written by Bob McElwain

The short answer is, "Sure." And it likely always will. Butrepparttar amount of free traffic search engines now deliver to many small online businesses doesn't amount to much. And what there is of it continues to decline in importance. Pay-for- submission models are rapidly eliminating free options.

These trends will continue. And many have been aware of this for years. My own site provides a good example ofrepparttar 128344 results.

A Question Overlooked

A fellow called a while back asking aboutrepparttar 128345 services I offer. When he asked how my web pages ranked onrepparttar 128346 search engines, I said I didn't know, that I had never checked. I guess that wasn't what he wanted to hear, for he hung up.

But it is fact. Why would I care what positions I have? My log files show I'm getting less than 20% of hits fromrepparttar 128347 search engines. Givenrepparttar 128348 competition for keyword phrases such as "site promotion," it is no surprise I don't get more.

Answering The Question

Still,repparttar 128349 call triggered action of sorts. I ran Web Position on my major keywords. The results were startling.

I askedrepparttar 128350 program to go 99 listings deep. It found only 4 pages of over 700 on my site listed forrepparttar 128351 keywords entered, and none at all aboverepparttar 128352 50th position. So how am I'm getting hits?

The Mystery Of Search Engines Unanswered

Allrepparttar 128353 above report means is that I am not getting many hits on keywords I felt were appropriated for a particular page. For example, site promotion brought up my Tips page as #86 at AltaVista. And this in itself is startling, forrepparttar 128354 page changes every week! (It's also entirely in size 1, something some experts believe AltaVista considers spam.)

Web Editorial Service was #73 at Lyris, butrepparttar 128355 page is not an article I wrote. Web Site Promotion Services was #52 at Google. Site Promotion Services was #6 at, but I paid for this position.

In opening STAT, I followed advice that proved to be bad info. I developed a massive set of targeted keywords forrepparttar 128356 site. Most ofrepparttar 128357 terms I began with have disappeared since exploring with them. And with but few exceptions, I now have only clues as torepparttar 128358 keywords on a given page that actually bring a visitor.

Still,repparttar 128359 site initially brought pretty good free traffic from search engines. It peaked aboutrepparttar 128360 end of 1998 at about 40% of total traffic, and has steadily been declining since.

Google's Groundbreaking AdWords Select Program

Written by Lee Traupel

One ofrepparttar absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.

Google's Pricing Model

Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your add) like many first generation Internet advertising models - it's truly a results driven marketing process.

Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all ofrepparttar 128343 time -repparttar 128344 more popular this program becomes repparttar 128345 more you will be forced to pay for selected popular keywords.

Creating your Sponsorship Ad

Your Ad's position is based on a combination ofrepparttar 128346 CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position onrepparttar 128347 sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever paysrepparttar 128348 highest fees getsrepparttar 128349 top placement.

Dynamic Ad Placement

Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You selectrepparttar 128350 maximum amount you want to pay for your keywords andrepparttar 128351 ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent aboverepparttar 128352 CPC ("Cost per Click") cost you specified when you setuprepparttar 128353 campaign versus your competitors.

Setup Process - Sponsored Link Ad and Keywords

AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components torepparttar 128354 setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results onrepparttar 128355 right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completedrepparttar 128356 setup process.

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