Not sure what's involved in getting a web site started? Well, there are really only three ways to go about it. In this article, I'll provide an objective review of
strengths and weaknesses of each approach.(a) The DIY solution: Create and maintain your web site yourself by using software such as Microsoft FrontPage or by writing
HTML directly.
(b) The half-n-half solution: Have an external party create
web site. You then do
regular updating of
site yourself.
(c) The full outsourcing solution: Have an external party create and update
site.
(a) THE DIY SOLUTION
ADVANTAGES * This is
cheapest solution. You don't need to pay any fees to consultants. * If you enjoy being creative this could be an enjoyable and rewarding activity. * You'll have complete control over your web site's "look and feel." * There's no chance of a consultant handing you a site that isn't what you wanted.
DISADVANTAGES * DIY sites often look amateurish. This can turn away customers. * DIY sites often have poor navigation controls. In a well-designed site,
user should be able to find what they want in seconds. Achieving this is not as easy as it sounds. * You'll need to obtain some suitable software and then spend time learning how to use it -- perhaps a lot of time. * You will need to learn
arcane secrets of effective META tags, JPEG compression, browser compatibility, FTP clients, loading speed and more if you want
site to perform well.
SKILLS NEEDED * Patience: This will all take time. * Good PC skills; e.g. a familiarity with both text and graphics applications. * Technical skills or
willingness to acquire them. * Graphic design and page-layout skills.
(b) THE HALF-N-HALF SOLUTION
ADVANTAGES * You'll need far less technical knowledge. * The graphic design, page layout and navigation elements of
site will all be done for you thus avoiding many of
pitfalls that strike amateur designs. * A consultant will probably produce
site faster than you can. * If you have
skills (and
desire) to update
site yourself, this may be
best trade-off between price, speed and professionality.