1. HTML - For creating text and image links and other page elements.

2. CSS - Style Sheets for further formatting of text and html plus other added features such as positioning and layering content.

3. JavaScript - The programming language that allows you to accesses and dynamically control individual properties of both HTML and Style Sheets.

The way JavaScript accesses properties of an HTML document is through Document Object Model (DOM). The job of DOM is to expose all attributes of HTML and Style sheets to JavaScript control. All you need to know about DOM is what JavaScript commands it accepts. Not that easy, as different browsers have their slightly different versions of DOM, so they access HTML properties differently as well as display them differently.

So how do you locate an HTML element on a page and change its property? This is job of JavaScript. Obviously, I cant into all details of JavaScript or DOM, but here is an example of how JavaScript can change a visibility of a style sheet layer in both browsers.

Note: That every piece of HTML has a location much like a directory in a phone book. When finding that piece of HTML you have to go through same hierarchy process of searching for a name in phone book such as

(state) Washington -> (City) Seattle -> (Listings) j -> (Name) Jessica

In JavaScript, a reference to this would be equivalent to

washington.seattle.j.jessica

Now Jessica may have additional information such as her address and phone number, so JavaScript reference would be written this way.

washington.seattle.j.jessica.address

or

Where is Best PR Value?

by Robert A. Kelly

Wherever fundamental premise of public relations is practiced.

Look at what it suggests. People act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those people whose behaviors affect organi- zation, public relations mission is accomplished.

What a positive message for those business, non-profit and assoc- iation managers who don’t really understand role public relations can play in helping achieve their organizational objectives. Nor, that reliance on public relations’ fundamental premise even identifies tools they need to put such a plan into action.

If, sadly, you are one of those managers, here’s how you can make up for lost time and actually boost your chances of reaching your organizational goals.

Make time investment needed to identify and rank, as to their impact on your organization, those important outside audiences whose behaviors really do help or hinder your operations. Let’s talk about one at top of list.

It’s really crucial that you know what members of that “public” think about your organization. Obviously, you must ask them! Interaction is really necessary if you are going to identify percep- tions likely to lead to negative behaviors. For example, wrong- headed beliefs, misconceptions, inaccuracies and even rumors.

And while you’re talking to these audience members, keep an eye or an ear on local talk show and newspaper columns for same signs.