1. Use your autoresponders to conduct simple polls.
Your polls can give you valuable information that you can use to make your ezine, site or product better. They can also help you to make decisions concerning making changes to your product, site, or ezine.
You can also make your ezine more interactive by running a poll in each issue and then publishing results in following issue.
Using polls in this way will help you to increase your readership as your readers will be interested in seeing results of polls you've run.
2. Use your autoresponder to deliver an email course that shares with your visitors benefits of owning your product.
To create your course, you could use your articles as main content of your course or you could use them as a guide to making your course.
You could also use questions you get from your visitors and customers to write a course that your visitors would be interested in and that increases your sales.
3. Make a multipart report available by autoresponder that delivers extracts of your informational product.
Your multipart report will lead to more sales of your product as it allows your visitors to try out your product before they buy it.
To make up your multipart report you could use excerpts from a single chapter of your informational product or you could string together excerpts from several different chapters to create your report.
4. Use your autoresponders to deliver training courses.
For instance, you could offer your new affiliates a generic email training course that shows them how to make money promoting affiliate programs.
Your course would not only encourage more people to join your affiliate program but would also increase your profit by elevating number of your affiliates that effectively promote your products to their visitors or subscribers.
5. Use your autoresponders to publish an ezine.
Autoresponders with a broadcast feature will handle your subscribe and unsubscribe requests, and provide you with an easy way to send out your issues to people that join your list.
Concentrate on making your ezine a valuable source of information for your subscribers. Also add your personality to your ezine by writing articles, adding an editors section, or by giving your views on subjects of interest to your readers.