Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy.

1. Personalize Your Marketing

Prospects are more likely to buy from you when they feel you are talking directly to them about their unique needs. Look for ways to make your sales message more specific to needs of prospective customers.

For example, subdivide your targeted market into several more narrowly defined niche markets. Then customize your sales approach so it appeals to specific interests of prospects in each niche market.

Tip: You can narrow appeal of your web site without losing its effectiveness with your broader market. Just create customized web pages for each niche market you target. Then add a link to each of these specialized pages on your home page.

2. Emphasize Good Feelings

Prospective customers usually base their buying decision on how they feel about your product or service. Get them excited about using it and they won't hesitate to buy.

One way to get them excited is to convert benefits provided by your product or service into a vivid word picture. Put your prospect in picture by dramatizing what it feels like to be enjoying those benefits.

For example: If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt.

3. Confront Buyer Skepticism

A prospective customer will not buy if they have any doubt that you will deliver exactly what you promise. Here are 3 of many ways you can confront and overcome skepticism in your customer's mind.

* Use testimonials. They prove you've already delivered satisfaction to other customers. To be effective, they should describe a specific result your customer got by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still continued to enjoy my favorite foods".

From where you sit you can see wide open door just a few feet away from window. Have you wondered why fly doesn’t just leave window and fly out door to freedom it so very much desires?

It would take a major shift of tactics to leave window and try door. Perhaps fly is too focused to realize that there is an alternative. Perhaps it is afraid to try something else.

Perhaps it cannot comprehend that when what you are doing is not working then you need to try something else.

When it comes to Internet marketing, are we acting like that fly? Are we spending all of our time, and perhaps money also, doing same thing over and over despite fact that we get no results, or at best very little results?

If so, then we must make some changes. Even a small change can sometimes make a big difference.

For example, lets say that you are sending your ads to safelists. If it is not working then change ad or headline. Sometimes just a small change in headline can increase response rate tremendously. There are several good ebooks on writing headlines and ad copy. Get them, read them, and apply them. You might try Million Dollar Emails, ClassifiedAd Secrets 2001, Killer Net Ads, Classified Magic, or Great Headlines Instantly. (These and other ebooks mentioned in this article are all free in http://www.profits-for-life.com/ member’s area.)

Perhaps you are spending hours clicking on traffic exchange programs. If you want to keep using them then add CrazyBrowser to your arsenal. It will allow you to have several traffic exchanges open at same time, multiplying your effectiveness. You can download CrazyBrowser for free at http://www.crazybrowser.com/index.htm

Are you are sending your traffic to site provided to you by program you are promoting? If so consider that so are most everyone else that is promoting that program. You want to stand out from crowd. Be different and innovative. Create your own single page website with your own personality. Your unique web page can have a link to your web page that company gave you. When people keep seeing same page over and over they just click on it without giving it a second thought. Yours will be different and people may take time to read it. There are many free hosting services that will host your site for you. You can find them by doing a search on “Free hosting”.