Customers: The Key To Successful Marketing

Written by Debbie LaChusa


How well do you know your customers?

What isrepparttar primary reason your customers or clients come to you? Or purchase your product or service? What isrepparttar 146859 Number One problem you solve for them? Do you know? Are you certain? If you don't, your marketing could be missingrepparttar 146860 mark, and you could be missing out on sales.

Uncovering Your "Key Selling Point"

This isrepparttar 146861 Single Marketing Message that isrepparttar 146862 central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side ofrepparttar 146863 desk.

Keeping your marketing customer-focused can be a challenge

Even if we know we should be looking at our business from our customers' perspective, it's often easier said than done. As a result, it is easy to get caught up in allrepparttar 146864 amazing features of our product or service andrepparttar 146865 reasons we THINK our clients are attracted or are buying.

But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpointrepparttar 146866 real reason customers are attracted to your product or service andrepparttar 146867 true reasons they are choosing to buy?

There is an easy way to stay on track

Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you'd be surprised how often we don't think ofrepparttar 146868 obvious.

Your prospects and customers (and yes, even your rejecters those who visit but don't buy) can provide great insights aboutrepparttar 146869 benefits they value most in your product or service and why they chose to buy.

Whether you have a lot of customers or only a few

You don't have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.

Talk to your Clients or Customers

(1) What isrepparttar 146870 one thing that got them to purchase?

(2) Have you delivered on that promise?

(3) What do they like least about your product or service?

(4) How could you improve your product or service?

(5) What else (in your business category) do they have a need for?

(6) How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them?

Talk to your Rejecters

If you choose to survey rejecters (which I have done very successfully for years for one of my clients) find out why they DIDN'T buy.

(1) Ask them what product or service they bought instead of yours? And why?

(2) Ask them what that competing product or service offered that yours did not?

(3) Ask if there is anything you could do to get their business inrepparttar 146871 future? Product or service changes, additions, deletions?

Talk to your Prospects

Do you have a list of prospects those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine.

Do I Have To Be A Good Writer to Market My Own Business?

Written by Debbie LaChusa


Many ofrepparttar most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of communication. And you do need to be able to write well to communicate effectively.

So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.

My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU arerepparttar 146858 best person to share that information with your prospects and customers.

Take a writing class at your local community college or adult school. Learnrepparttar 146859 basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write,repparttar 146860 better you will become.

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