When I started my first business I was pretty naive. I thought I could just let people know about me and honest, sincere, intelligent people would use my services. Okay, you can stop laughing now. There are a million little things that you will learn as you progress with your business, but let me bring you up to speed on a few important ones.It's hard enough dealing with all
problems that will crop up, but you also need to be careful of scams. Many scam artists prey on business's, both large and small. If you receive a bill in
mail, check to be sure you ordered, and received,
product before sending out a check. If you didn't order
product, don't pay for it. Also, if someone calls about renewing something, like a yellow page ad, be sure this is
company you think it is, and that it's really time to renew. The scam artists may threaten you by saying that they have a recording of Mr. X (one of your employees) ordering
product and if you don't pay they will take you to court. If this happens, keep a record of all
contacts they make with you, and file a complaint with
Better Business Bureau and contact your local police department.
This happened to my girlfriend, Linda-Ann. A company called and told her secretary that they were associated with AT&T, which they weren't, and wanted to know if she wanted to renew her Yellow Pages ad. The secretary knew that Linda-Ann had an ad in
Yellow Pages, so she said yes. However, when
bill arrived it was from a totally unknown phone book. Linda-Ann called and told them to cancel it, and
battle began. They said she had given them permission and they even had a tape recording of her secretary agreeing to it. Linda-Ann contacted
police and AT&T and found out that this company had been doing
same thing to many local companies, including
Chamber Of Commerce. She lodged a complaint with
police,
Better Business Bureau and even contacted
local newspaper, which did a story about her experiences. She then wrote this company and told them all that she had done. They eventually sent Linda-Ann an invoice canceling what they said she owed. She never heard from
company again.
Scam artists may also offer you a discount if you balk at paying for
product. They will also try to get you to pay for return shipping and a restocking fee. Just remember, if you're
victim of a scam, pay them nothing.
Also, be very careful about anything that requires you to buy a starter kit. This is often
mark of a scam.
Now that you're running your own business, take full advantage of
freedom this gives you. Create, or have created for you, stationary, envelopes and business cards that reflect your personality. Choose a paper that you like for these and design products that have a "look" so that clients will recognize your stationary at a glance. I use
same font and grey paper for my letterhead, envelopes and business cards (on cover stock). This shows my clients that I care enough about my business to create a professional image, and it helps me to stand out from
crowd.
Invariably you well get some complaints, but remember complaints are good. Yes, we try to make all of our clients happy from
start, but if someone has a complaint, listen. Don't become defensive. A complaint can often point out a problem with your product or service that you were unaware of. While I don't look forward to receiving complaints, I scrutinize them carefully, learning what I can and doing whatever's necessary to correct
problem. I also do what I can to make
client happy. When I was a freelance photographer there were a couple of times when I reshot an assignment for free to satisfy a client. Another time, when I was doing some computer work, I redesigned some graphs for a client. The graphs were exactly what they asked for, but when they saw them it wasn't what they had "envisioned." Even if they will never use me again, I don't want a client to be upset enough to tell everyone they know not to use me. Give them a refund, let them keep
product at no charge, send them a replacement, give them a free upgrade, whatever it takes. Then even if they do complain about you to others, they will often tell them what you did to correct
problem.