Business: Customer Retention with a Personal Touch

Customer Retention with a Personal Touch

Written by Tony Valle

Personal contact with customers is a crucial element in repparttar

success of any new business – and it’s one of repparttar 103426

most common casualties of growth. As a company grows, repparttar 103427

president tends to fade away into his or her office. That can lead to loss of leverage right at repparttar 103428

point when a company is starting to take off and needs it most.

The danger is that repparttar 103429 company can become just another faceless entity that repparttar 103430 customer deals with every day. This danger increases in this era of reliance on computers to handle communications with customers. Think about instituting a policy of sending a personal thank-you note to each customer. It’s not that difficult to do if you stick with it. Just sit down one evening per week and work through your list of customer contacts from repparttar 103431 previous week.

Savvy companies will track customer contacts in their contact-management databases, but you can get away with keeping a simple Excel spreadsheet of all thank-you cards sent. Trust me, your customers will not forget it!

To really kick repparttar 103432 personal touch into gear, spend one day per month doing nothing but making “courtesy” calls to your existing customers. Don’t have any plans to do real business – just call to say hello. Your clients will be pleased and astounded that you took repparttar 103433 time just to check in. To ready your mind to play repparttar 103434 role of friend rather than business associate, make repparttar 103435 calls from home that day.

How To Get The Press To Come To You

Written by Paula Gardner

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following article in it's entirety in your eZine or on your website. Our only condition is that you MUST keep repparttar 103425

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How To Get The Press To Come To You

- by Paula Gardner

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Have you ever noticed how repparttar 103428 same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?

They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...

1. Your first step is to define your niche. Don’t just choose repparttar 103429 whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into repparttar 103430 mind of repparttar 103431 journalists.

2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.

3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by repparttar 103432 thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in repparttar 103433 trade press. Focus.

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