Marketing: Customer Relationships How To Build Them

Customer Relationships How To Build Them

Written by Judi Singleton

The Gurus all tell us this is repparttar way to sell on repparttar 120556 web or this is repparttar 120557 way. New ways and techniques are daily mailed to my inbox telling me if I just do “this” then I will be a success selling on repparttar 120558 web.

However, repparttar 120559 psychology of selling everything goes through A simple process that is not a secret. The formula has been taught us ever since we have first been on repparttar 120560 web. You know this secret if you are a newbie or a seasoned veteran selling on repparttar 120561 web.

First you must get repparttar 120562 customers attention. How do you do this? First of all repparttar 120563 customers on repparttar 120564 web are searchers by that I mean they get on their computers, go to a search engine and search for specific things they want to know about or buy. So it makes sense that your site title, where you are ranked on repparttar 120565 search engine and your description of your site are repparttar 120566 first ways to get their attention. Ok, say you have done a good job of that so you get them to your website.

You are still trying to capture their attention. So snappy headlines and good content will get their attention. They are not ready to buy yet. You shouldn't even be trying to sell them at this point. What you present on repparttar 120567 website will either encourage them to come back or they will just click away and never return. So not only good content about repparttar 120568 subject that they are looking for is essential. How about a five day course. This accomplishes two things it gets them to give you their email and you are giving them good content. Make this course personal and dynamic and you have gained trust. Perhaps you first get them to join your ezine. Where again you get their email, give them really good content and have a chance to interact with them. Again you are building trust and forming a relationship with a real person. This is not instant. Relationships take time.

The Truth About Negative Commands (Don’t Read This!)

Written by Laurie Kristensen

Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as repparttar

following examples, I feel dismayed for them.

This is because I understand something that many others do NOT!

And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!

I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract repparttar 120555 attention of others.

Examples:

- Don’t miss this [fill in repparttar 120556 blank]!

- Don’t delay!

- Don’t forget to be there!

- Don’t forget to stop and buy milk [or pick up repparttar 120557 dry cleaning -- fill in repparttar 120558 blank]!

- Do not forget to be on time!

- You can’t miss out on this opportunity!

- Don't be afraid to ASK!

- Would you like to [fill in repparttar 120559 blank]? If so, don’t wait another minute! Order Your [fill in repparttar 120560 blank] NOW!

- Don’t Live With Depression [or fill in repparttar 120561 blank]

And so on...

This is because your subconscious mind works in strange ways. I learned this while training to become a hypnotherapist.

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FACT: Your subconscious mind cannot recognize a negative!

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As a result, when a person reads or hears statements similar to repparttar 120562 above, their subconscious mind actually understands repparttar 120563 command as follows.

Examples:

- Miss this [fill in repparttar 120564 blank]!

- Delay!

- Forget to be there!

- Forget to stop and buy milk [or pick up repparttar 120565 dry cleaning -- fill in repparttar 120566 blank]!

- Forget to be on time!

- Miss out on this opportunity!

- Be afraid to ASK!

- Would you like to [fill in repparttar 120567 blank]? If so, WAIT another minute! Order Your [fill in repparttar 120568 blank] NOW! (in this case, you might think it’s okay because repparttar 120569 negative statement is followed by a positive request for action... but keep reading, you’ll see how it can be improved!)

- Live With Depression [or fill in repparttar 120570 blank]

Whenever I have tried to explain this to those who use this type of command in their advertising or their everyday language, they ALWAYS say, “I’m trying to create a sense of URGENCY.”

But research is absolute on this...

The subconscious mind CANNOT recognize a negative command.

And so, anytime you use a statement that includes a negative command, you are actually giving repparttar 120571 OPPOSITE command for repparttar 120572 action or results you desire!

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