Customer Relationships How To Build Them

Written by Judi Singleton


The Gurus all tell us this isrepparttar way to sell onrepparttar 120556 web or this isrepparttar 120557 way. New ways and techniques are daily mailed to my inbox telling me if I just do “this” then I will be a success selling onrepparttar 120558 web.

However,repparttar 120559 psychology of selling everything goes through A simple process that is not a secret. The formula has been taught us ever since we have first been onrepparttar 120560 web. You know this secret if you are a newbie or a seasoned veteran selling onrepparttar 120561 web.

First you must getrepparttar 120562 customers attention. How do you do this? First of allrepparttar 120563 customers onrepparttar 120564 web are searchers by that I mean they get on their computers, go to a search engine and search for specific things they want to know about or buy. So it makes sense that your site title, where you are ranked onrepparttar 120565 search engine and your description of your site arerepparttar 120566 first ways to get their attention. Ok, say you have done a good job of that so you get them to your website.

You are still trying to capture their attention. So snappy headlines and good content will get their attention. They are not ready to buy yet. You shouldn't even be trying to sell them at this point. What you present onrepparttar 120567 website will either encourage them to come back or they will just click away and never return. So not only good content aboutrepparttar 120568 subject that they are looking for is essential. How about a five day course. This accomplishes two things it gets them to give you their email and you are giving them good content. Make this course personal and dynamic and you have gained trust. Perhaps you first get them to join your ezine. Where again you get their email, give them really good content and have a chance to interact with them. Again you are building trust and forming a relationship with a real person. This is not instant. Relationships take time.

The Truth About Negative Commands (Don’t Read This!)

Written by Laurie Kristensen


Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such asrepparttar following examples, I feel dismayed for them.

This is because I understand something that many others do NOT!

And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!

I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attractrepparttar 120555 attention of others.

Examples:

- Don’t miss this [fill inrepparttar 120556 blank]!

- Don’t delay!

- Don’t forget to be there!

- Don’t forget to stop and buy milk [or pick uprepparttar 120557 dry cleaning -- fill inrepparttar 120558 blank]!

- Do not forget to be on time!

- You can’t miss out on this opportunity!

- Don't be afraid to ASK!

- Would you like to [fill inrepparttar 120559 blank]? If so, don’t wait another minute! Order Your [fill inrepparttar 120560 blank] NOW!

- Don’t Live With Depression [or fill inrepparttar 120561 blank]

And so on...

This is because your subconscious mind works in strange ways. I learned this while training to become a hypnotherapist.

*********

FACT: Your subconscious mind cannot recognize a negative!

*********

As a result, when a person reads or hears statements similar torepparttar 120562 above, their subconscious mind actually understandsrepparttar 120563 command as follows.

Examples:

- Miss this [fill inrepparttar 120564 blank]!

- Delay!

- Forget to be there!

- Forget to stop and buy milk [or pick uprepparttar 120565 dry cleaning -- fill inrepparttar 120566 blank]!

- Forget to be on time!

- Miss out on this opportunity!

- Be afraid to ASK!

- Would you like to [fill inrepparttar 120567 blank]? If so, WAIT another minute! Order Your [fill inrepparttar 120568 blank] NOW! (in this case, you might think it’s okay becauserepparttar 120569 negative statement is followed by a positive request for action... but keep reading, you’ll see how it can be improved!)

- Live With Depression [or fill inrepparttar 120570 blank]

Whenever I have tried to explain this to those who use this type of command in their advertising or their everyday language, they ALWAYS say, “I’m trying to create a sense of URGENCY.”

But research is absolute on this...

The subconscious mind CANNOT recognize a negative command.

And so, anytime you use a statement that includes a negative command, you are actually givingrepparttar 120571 OPPOSITE command forrepparttar 120572 action or results you desire!

Cont'd on page 2 ==>
 
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