Customer Relationships Are Key to Your Marketing StrategyWritten by RICHARD C. CURRY
Marketing is everything that you do to reach out to prospects and tell your message. The sales process is everything that you do to close sale and get a signed agreement or contract. Both are necessities to success of a growing business. By strategically combining both efforts, you will experience a successful amount of business growth. However, by same token, if efforts are unbalanced it can detour your growth. Your marketing will consist of measures you use to reach and tell your message to your prospects clients that you are company for them. It's this message that prepares prospect for sales. It consists of advertising, public relations, brand marketing, and direct mail. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with prospect or customer on a personal level rather than at a distance.
| | Brand awareness campaigns increase preference for your productsWritten by withgratitude team
Brand awareness campaigns are designed well before point of sale. Many companies rely on complex distribution models to move products. However, when that doesn’t work, promotional products and motivational programs are frequently implemented to help drive sales and keep sales force focused. Products such as Jackets, Sweaters, caps and sweatshirts imprinted with brand are used to keep dealer sales force pumped up. For example, if you manufacture John Deere tractors, your dealers are all over world and often salespeople may even sell more than one brand of tractor. In this case, you are competing for attention at end of chain ... dealer salesperson. To gain their attention in selling your product, you will want to put together a strong motivational programs to incant them to sell your products. Incentive gifts are very popular in motivating salespeople.
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