Within
interdependent, global and multi-cultural marketplace of 21st century, cross cultural differences in approaches to and practices of business people across world are important to learn.A lack of cross cultural understanding can lead to misunderstandings which may result in offense. Cross cultural awareness and an understanding of foreign etiquette is important for today’s globe trotting business person.
One area of importance in cross cultural awareness is in different gift giving etiquettes of world. Understanding gift giving and etiquette surrounding it can help international business people cement better relationships with foreign colleagues, clients or customers. Cross cultural gift giving etiquette involves considering following points: •Who is receiving gift? Is it a person or a group? What is status of receiver(s)? •What types of gifts are acceptable or unacceptable? •What is protocol associated with gift giving and receiving? •Should gifts be reciprocated?
In many countries such as in North America or UK, gift giving is rare in business world. In fact, it may carry negative connotations as gift giving could be construed as bribery. However, in many other countries, gift giving and its etiquette have a central place in business practices. In order to highlight some of different aspects of cross cultural gift giving etiquette a few examples shall be presented.
Gift Giving Etiquette in China
•It is proper etiquette for gifts to be exchanged for celebrations, as thanks for assistance and even as a sweetener for future favours. •It is however important not to give gifts in absence of a good reason or a witness. •When Chinese want to buy gifts it is not uncommon for them to ask what you would like. •It would be wise to demonstrate an appreciation of Chinese culture by asking for items such as ink paintings or tea. •Business gifts are always reciprocated. Not to do so is bad etiquette. •When giving gifts do not give cash. •Do not be too frugal with your choice of gift otherwise you will be seen as an ‘iron rooster’, i.e. getting a good gift out of you is like getting a feather out of an iron rooster. •Depending on item, avoid giving one of something. Chinese philosophy stresses harmony and balance, so give in pairs.
