Credit Cards, Merchant Accounts, and Your Bottomline

Written by Tim Knox


Small Business Q&A with Tim Knox

Q: I'm opening a gift shop and want to be able to accept credit cards. I talked torepparttar branch manager at my bank, but he didn't seem to know much about how it all worked. He did say that I would need something called "a merchant account" and something else called "a credit card processor." Beyond that he seemed as clueless as I am. I'm thinking about going to another bank. Can you explain how that all works? -- Mary Ann G.

A: Mary Ann, I'm going to give your bankerrepparttar 104680 benefit ofrepparttar 104681 doubt and say that a lack of knowledge regardingrepparttar 104682 specifics of credit card processing is not necessarily a reflection ofrepparttar 104683 banker's competence. I have found overrepparttar 104684 years that most bankers, no matter how experienced or knowledgeable aboutrepparttar 104685 banking business they my be, don't really know much about how credit card processing and acceptance really works. That's becauserepparttar 104686 task of accepting and verifying credit card purchases is handled by third party service companies who process and deposit (or settle)repparttar 104687 funds into a bank merchant account.

The decision to accept credit cards is a wise one for any retailer. I agree with financial guru Dave Ramsey's teachings regardingrepparttar 104688 use and abuse of credit cards. Many people dig deep holes with credit cards that are hard to climb out of.

But, from a practical business point of view, any retail business that does not accept credit cards is leaving money onrepparttar 104689 table. Research has shown that accepting credit cards increases revenue and helps with cash flow since you receive repparttar 104690 money within a couple of days instead of waiting up to a week for a check to clear.

Credit cards don't bounce, as some checks have a tendency to do. Credit card users are also more likely to buy on impulse and spend more when they do. Bad news for them, but good news for you. If you have a social conscience concerningrepparttar 104691 use of consumer credit cards, a retail operation probably isn'trepparttar 104692 business for you.

To accept credit cards at a brick and mortar location you typically need four things. The requirements may vary a little, butrepparttar 104693 following applies in most cases.

You will need: (1) A way to enterrepparttar 104694 customer's credit card information into a verification and processing system. This can be done with a swipe terminal, point of sale system, or by callingrepparttar 104695 credit card in by phone; (2) A credit card gateway company to verifyrepparttar 104696 credit card's validity and processrepparttar 104697 payments; (3) A credit card merchant account in whichrepparttar 104698 gateway company will deposit payments made to you; and (4) A business bank account into whichrepparttar 104699 settled funds will ultimately be deposited for your use.

Here's howrepparttar 104700 process works. (1) You make a sale andrepparttar 104701 customer pays by credit card. (2) Using a card swipe machine or telephone, you contact what is known as a "gateway company" who takesrepparttar 104702 card information you submit and verifies that repparttar 104703 card is valid andrepparttar 104704 charge can be made againstrepparttar 104705 card account. The gateway company returns an approval code for repparttar 104706 purchase.

With a swipe machine or point of sale terminalrepparttar 104707 verification process happens in a matter of seconds. If you're doing telephone verification it can take a couple of minutes. You callrepparttar 104708 gateway company, give themrepparttar 104709 credit card number and expiration date and they give you an approval code that you write onrepparttar 104710 credit card charge slip. Either way,repparttar 104711 money is typically deposited in your merchant account within 24 to 48 hours (less fees, of course).

You'll also need to apply for merchant status with each credit card company whose card you want to accept. To do business with American Express and Discover all you have to do is fill out an application, but to accept Visa and MasterCard you must have a merchant account. A merchant account is a special bank account set up forrepparttar 104712 expressed purpose of accepting credit card payments processed byrepparttar 104713 gateway company. Merchant accounts are usually associated with banks, though you can also use credit card merchant account service companies to performrepparttar 104714 same function if you can not get approved for a bank merchant account.

Do You Pay Taxes On eBay Income?

Written by Tim Knox


Small Business Q&A with Tim Knox

Q: I read your last column about paying income tax on eBay sales if you are doing it as a business, but as someone who only sells on eBay occasionally I'm still confused ifrepparttar IRS rules apply to me. Can you tell me more? -- Norman L.

A: Last week's column on whether you were required to report income earned from eBay sales torepparttar 104679 IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.

Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business. It seems they considerrepparttar 104680 income from their little hobby to be financial manna from Heaven and thereby not taxable by earthly tax collectors. I've always been amused by folks who try to impress me with talk about their "little side business" but whenrepparttar 104681 subject turns to taxes they suddenly refer to it as "my little hobby."

All kidding aside,repparttar 104682 conclusion that I came to after reading each email was alwaysrepparttar 104683 same: while you may think selling on eBay is just a fun pastime andrepparttar 104684 money you're making is not reportable as income, depending onrepparttar 104685 circumstances,repparttar 104686 IRS would probably disagree with you.

It seems that everyone likes making money, but hates carving off a piece for good old Uncle Sam. Welcome to free enterprise, folks. If you're going to come torepparttar 104687 dance you have to payrepparttar 104688 fiddler.

The IRS rules are clear: you must pay taxes on all personal and business income and that includes money you make selling on Ebay.

In its most basic sense,repparttar 104689 IRS rules can be interpreted to mean that if you buy an old vase at a garage sale for $10 and sell it on eBay (or elsewhere) for $20 you made a $10 profit and therefore must report it as income and pay Uncle Sam his fair share.

In reality, if you are a casual seller who only sells a few items on eBay every now and then it's doubtfulrepparttar 104690 IRS is going to let loose an army of agents to collect taxes onrepparttar 104691 few bucks you make. However, if you consistently sell on eBayrepparttar 104692 IRS may deem your activities to be business oriented and you will be required to file a Schedule C and claimrepparttar 104693 income.

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