RSS for Rest of Us
I don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.
Is it really time?
RSS (it stands for "Really Simple Syndication") is latest wave of internet technology designed to take advantage of "Content is King" mentality. Imagine getting direct access to content you want, without having to give out your personal information. Wouldn't that be nice?
Here's how it works: You find a website you like and look for little orange XML button, or a link that says "Syndicate this site". When you click that link, you get raw feed of content from that site.
An example: My Simplified Selling site allows you to syndicate my content. That means you don't have to remember to visit my site to discovers articles of interest, but instead they are fed to your preferred RSS reader (more on this in a moment) at your behest.
That means you no longer have to open your browser and visit a particular website to see what's new, to find out if anything interesting has been posted. All you have to do is open your RSS reader and content from all over web is gathered into one place and presented for your review. An RSS reader is one-stop shopping for online information.
RSS Readers There are hundreds of RSS readers on market. You can collect RSS Feeds on your "My Yahoo!" page, or your "MyMSN" page. Current, updated content from your preferred sites is presented for your reading pleasure. Check first few lines and if you're interested, just click and you are instantly transported to that particular article. No more hunting around on a site looking for an article you like.
Newsgator (www.newsgator.com) is a third-party add-in that turns your Outlook mail client into an RSS reader. Not to be outdone, Microsoft has incorporated an RSS reader into latest release of Outlook.
You can also get stand-alone RSS readers from Bloglines (www.bloglines.com) and RSSReader.com (www.rssreader.com). A quick Google search for "RSS Reader" returned over 2 million pages. You'll have no trouble finding an RSS reader that you like.
But why? That's really question. Of course we know why internet folks want you to subscribe to their content, but why would average websurfer want to go through hassle of setting up and subscribing to RSS feeds?