10 Credibility Tips:

1. Be consistent in everything you do and say on your website. If you change your policies all time people will mistrust you. State your values and policies clearly on your website.

2. Put your customer first. This is done by writing specific text geared toward your customers about satisfaction guarantee, refund policies, frequently asked questions, and any other pertinent information. Tell them why they should buy from you and not someone else. What do you have to offer that others do not.

3. Only offer high quality products and services. You do not want to sell substandard items as although you might make an immediate sale you will not gain repeat business. Repeat business is key to profits. Offer guarantees and refunds.

4. When advertising state truth. Do not embellish and make claims that are false. If your customer is not satisfied at end of sale because of overstated claims you will loose trust and future business.

I don't know about you, but I'm seeing a whole bunch of articles and websites telling me that I need to get into this RSS thing.

Is it really time?

RSS (it stands for "Really Simple Syndication") is latest wave of internet technology designed to take advantage of "Content is King" mentality. Imagine getting direct access to content you want, without having to give out your personal information. Wouldn't that be nice?

Here's how it works: You find a website you like and look for little orange XML button, or a link that says "Syndicate this site". When you click that link, you get raw feed of content from that site.

An example: My Simplified Selling site allows you to syndicate my content. That means you don't have to remember to visit my site to discovers articles of interest, but instead they are fed to your preferred RSS reader (more on this in a moment) at your behest.

That means you no longer have to open your browser and visit a particular website to see what's new, to find out if anything interesting has been posted. All you have to do is open your RSS reader and content from all over web is gathered into one place and presented for your review. An RSS reader is one-stop shopping for online information.

RSS Readers There are hundreds of RSS readers on market. You can collect RSS Feeds on your "My Yahoo!" page, or your "MyMSN" page. Current, updated content from your preferred sites is presented for your reading pleasure. Check first few lines and if you're interested, just click and you are instantly transported to that particular article. No more hunting around on a site looking for an article you like.

Newsgator (www.newsgator.com) is a third-party add-in that turns your Outlook mail client into an RSS reader. Not to be outdone, Microsoft has incorporated an RSS reader into latest release of Outlook.

You can also get stand-alone RSS readers from Bloglines (www.bloglines.com) and RSSReader.com (www.rssreader.com). A quick Google search for "RSS Reader" returned over 2 million pages. You'll have no trouble finding an RSS reader that you like.