In blink of an eye, your visitor exits your site, and your sale is dust - unless you have had presight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make sale when poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email.

Here are a few ideas that will help you to creatively and productively use your autoresponder to transform casual visitor into a profitable customer.

Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of romotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains titles of each article, autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

Marketing across cultures worldwide is a thriving business as world moves closer to a global economy. International companies have been marketing to countries around world for years and many have had some degree of success without ever taking cultural differences into consideration. Craft your marketing message with host country values in mind and boost your chances of success.

Understanding cultural differences is important to achieve success in any market, let alone on world business stage. While there are national and local cultures to consider, remember to address political and business cultures, when developing marketing strategies.

Sociologic differences around world largely outweigh similarities. People in global community are influenced and driven by different things. When responding to advertising, some value freedom, reward for effort and an entrepreneurial approach, while others avoid individualism like plague.

Lack of cultural considerations not only can result in a mediocre response to product promotions, but can even impact company's international image. Nestlé suffered significant international criticism when a breast milk substitute marketed in Africa was deemed to be cause of malnutrition in babies. While there was nothing wrong with their product, Nestlé was at fault because company didn't consider possibility that reduced literacy levels in Africa would result in their breast milk substitute being misused.

Tailor Message to Culture In many national cultures significant accomplishment in life is taken as a measure of success. People who meet these standards of success are regarded highly. Consequently these cultures more readily accept marketing presented to them along lines of achievement of their goals. However, same type of marketing copy presented to people who consider status in life a result of birthplace, social standing and influence (or lack of it) isn't acceptable and will get poor marketing results.

There are countries where people fear uncertainty and risk-taking, while in others "you-too-can-succeed" attitude thrives. Some cultures grimace at use of terms, symbols or even colors, repugnant in their life experiences. Different colors appeal more in certain countries, particularly in religious societies, than in others. For example, red is very much a color of luck to Chinese, but a warning sign to many other nationalities. In China, gold is almost always a sign of prosperity and success. The issue of color selection in marketing applies not only to print and media ads, but also to web sites.

Gender is a factor when considering your target market in any country, but in some societies it is more relevant than in others. If you are selling medical supplies in Russian Republic today you should be aware vast majority of Russian doctors are women. However in countries like U.S., Australia and U.K. men make up majority of doctors.

Gender esteem also has significant implications in countries like Japan, Austria and in Arab countries where males often command ultimate decision authority over females. In contrast, in Sweden female population has a much greater say in purchasing decisions.