Creative Methods for "One Way" Links
Everyone knows importance of getting other sites to link to you and most common way is for a reciprical link. That is kind of link that Click Sentrys reciprical tools address. These are great links and should always be sought after. However, there has been much discussion about Google giving less weight to a link that is recip. One of ways to combat this is "triangle" linking but this can be very time consuming and hard to explain to new website owners. That brings us to another method:
One Way Linking
When most people think about one way linking their mind immediately turns to directories. These are a great source (and are seemingly endless) of one way links but there are even more creative ways to get them. I am going to break it into two very easy categories - Press Releases and Article Submissions
Press Releases - New websites seem to believe that people who need their service or product will just find them because of that need. Anyone who has started a site just to sit back and let orders or visitors roll in has been quickly reminded that despite being "web", people still need to know you are there. There are plenty of great sites that allow you to "announce" your arrival. Even if you are an established site you are still able to write a press release to announce any new products or tools you may have. Somehow in move from newspapers to internet many have lost fine art of writing an engaging (and self serving of course) press release. I will write another article sometime about that lost art with step by step instructions. In meantime, just read some of other Press Releases and adapt your own. These press releases are spidered by google so it is a great way to not only get a link but to also drive traffic to your site.