Creative Ways to Gain Links

Written by Jason Rickard

Creative Methods for "One Way" Links

Everyone knowsrepparttar importance of getting other sites to link to you andrepparttar 127890 most common way is for a reciprical link. That isrepparttar 127891 kind of link that Click Sentrys reciprical tools address. These are great links and should always be sought after. However, there has been much discussion about Google giving less weight to a link that is recip. One ofrepparttar 127892 ways to combat this is "triangle" linking but this can be very time consuming and hard to explain to new website owners. That brings us to another method:

One Way Linking

When most people think about one way linking their mind immediately turns to directories. These are a great source (and are seemingly endless) of one way links but there are even more creative ways to get them. I am going to break it into two very easy categories - Press Releases and Article Submissions

Press Releases - New websites seem to believe that people who need their service or product will just find them because of that need. Anyone who has started a site just to sit back and letrepparttar 127893 orders or visitors roll in has been quickly reminded that despite beingrepparttar 127894 "web", people still need to know you are there. There are plenty of great sites that allow you to "announce" your arrival. Even if you are an established site you are still able to write a press release to announce any new products or tools you may have. Somehow inrepparttar 127895 move from newspapers to internet many have lostrepparttar 127896 fine art of writing an engaging (and self serving of course) press release. I will write another article sometime about that lost art with step by step instructions. Inrepparttar 127897 meantime, just read some ofrepparttar 127898 other Press Releases and adapt your own. These press releases are spidered by google so it is a great way to not only get a link but to also drive traffic to your site.

Using Anchor Text Efficiently

Written by Jason Rickard

One ofrepparttar most underused things by Newbies in regards to linking is "Anchor Text". This isrepparttar 127889 visible text showing in a link. A sample of an anchor text is:

Blue Widgets

The prime mistake Newbies make is to put their website name intorepparttar 127890 Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will "dilute" your target words

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