SE Tactics: Creative Search Engine Optimization

Creative Search Engine Optimization – A Case Study

Written by Halstatt Pires

Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.

Problems for BusinessTaxRecovery.com

In November of 2004, our firm took on repparttar seo marketing for BusinessTaxRecovery.com. The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations of repparttar 140077 root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

For a final nail in repparttar 140078 coffin, repparttar 140079 client informed us repparttar 140080 business was cyclical with repparttar 140081 busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.

Gulp!

The Solution for BusinessTaxRecovery.com – 140,000 Hits

After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming from repparttar 140082 pay-per-click program.

The first step was to change repparttar 140083 focus of repparttar 140084 site from repparttar 140085 home page to repparttar 140086 article page. Jumping repparttar 140087 tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus on repparttar 140088 keyword phrase “business tax articles” and bring people into repparttar 140089 site through repparttar 140090 article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.

Buying Textlinks: the Latest SEO Craze

Written by Veronica Dubak

With search engine algorithms changing seemingly daily, repparttar

quest to rank high in repparttar 139894

search engines and stay there is proving to be quite repparttar 139895

challenge for most webmasters. One of repparttar 139896

more recent popular ways of achieving this is through buying text links on websites that have high PR’s (page ranks) on Google and that also rank well in repparttar 139897

other major search engines. Is buying text link placement worth it?

Purpose – repparttar 139898 primary purpose of buying a text link on a website that ranks better in search engines than yours is to receive a backlink to your site, without having to reciprocate a link back (as this dilutes repparttar 139899 quality of a link). This backlink counts as a “vote” for your website and especially if coming from a site that is credible to repparttar 139900 search engines, helps your site establish credibility as well. For example, a website has been online for three years and currently has a PR of 7. Your site is three months old and has a PR of 2. The 3 year old website places a link to your site from their homepage. As this site has history and is therefore established, this “vote” from a PR 7 website holds a lot of value. Compare this to a site linking to yours that is only a year old and holds a PR of 1 – it makes sense that you would want links coming from older sites that have high PRs. The higher repparttar 139901 number and repparttar 139902 better repparttar 139903 quality of backlinks your website receives, generally repparttar 139904 higher your rank on repparttar 139905 SERPs (search engine results page).

Not only are text links great for search engine purposes, but if placed well, can actually drive traffic to your site. And whose website nowadays couldn’t use more traffic? Enough said.

Those are repparttar 139906 benefits behind purchasing text links. But what are repparttar 139907 disadvantages?

1)Cost – it’s not uncommon to pay $100 monthly for a 3 word textlink on a PR 6 website. If you do choose to go this route, choose your text carefully and budget wisely.

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