Creative Search Engine Optimization – A Case Study

Written by Halstatt Pires

Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations.

Problems for

In November of 2004, our firm took onrepparttar seo marketing for The site was being promoted through offline activities and pay-per-click campaigns. No effort had been made to achieve high rankings in Google, Yahoo or MSN.

Keyword analysis revealed that combinations ofrepparttar 140077 root keywords, “business” and “tax” were going to be difficult to attack. The primary problem concerned government agencies with web sites. The IRS site, for instance, had roughly 9,680 inbound links and an absolute ton of content. State agencies weren’t far behind. The California tax agency site had roughly 7,000 inbound links and, again, tons of content.

For a final nail inrepparttar 140078 coffin,repparttar 140079 client informed usrepparttar 140080 business was cyclical withrepparttar 140081 busiest months being January through April when people focused on taxes. The site absolutely had to rank highly during this period. We had two months to achieve results.


The Solution for – 140,000 Hits

After staring at a Salvador Dali painting for a few hours, we came up with a solution. It involved a combination of internal site page focus, meta tag optimization, link exchange and massive article promotion. The results produced 145,828 hits from January through April, with only 5,000 coming fromrepparttar 140082 pay-per-click program.

The first step was to changerepparttar 140083 focus ofrepparttar 140084 site fromrepparttar 140085 home page torepparttar 140086 article page. Jumpingrepparttar 140087 tax agency sites on keywords such as business tax and taxes was impossible in two months, so we didn’t even try. Instead, we decided to focus onrepparttar 140088 keyword phrase “business tax articles” and bring people intorepparttar 140089 site throughrepparttar 140090 article page. Meta tags were optimized and a link exchange program undertaken. The key to campaign, however, was a strong article promotion campaign.

Buying Textlinks: the Latest SEO Craze

Written by Veronica Dubak

With search engine algorithms changing seemingly daily,repparttar quest to rank high inrepparttar 139894 search engines and stay there is proving to be quiterepparttar 139895 challenge for most webmasters. One ofrepparttar 139896 more recent popular ways of achieving this is through buying text links on websites that have high PR’s (page ranks) on Google and that also rank well inrepparttar 139897 other major search engines. Is buying text link placement worth it?

Purposerepparttar 139898 primary purpose of buying a text link on a website that ranks better in search engines than yours is to receive a backlink to your site, without having to reciprocate a link back (as this dilutesrepparttar 139899 quality of a link). This backlink counts as a “vote” for your website and especially if coming from a site that is credible torepparttar 139900 search engines, helps your site establish credibility as well. For example, a website has been online for three years and currently has a PR of 7. Your site is three months old and has a PR of 2. The 3 year old website places a link to your site from their homepage. As this site has history and is therefore established, this “vote” from a PR 7 website holds a lot of value. Compare this to a site linking to yours that is only a year old and holds a PR of 1 – it makes sense that you would want links coming from older sites that have high PRs. The higherrepparttar 139901 number andrepparttar 139902 betterrepparttar 139903 quality of backlinks your website receives, generallyrepparttar 139904 higher your rank onrepparttar 139905 SERPs (search engine results page).

Not only are text links great for search engine purposes, but if placed well, can actually drive traffic to your site. And whose website nowadays couldn’t use more traffic? Enough said.

Those arerepparttar 139906 benefits behind purchasing text links. But what arerepparttar 139907 disadvantages?

1)Cost – it’s not uncommon to pay $100 monthly for a 3 word textlink on a PR 6 website. If you do choose to go this route, choose your text carefully and budget wisely.

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