Creative Offline Website Marketing TechniquesWritten by Adam Senour
Although vast majority of website traffic is direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.
But why would I want to do this? I already deal with these people offline.
Most businesses are not open 24 hours per day, 7 days per week, 365 days per year. Most websites, however, are available on a 24/7/365 basis.
Many people, especially those with busy lifestyles, tend to use Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers' websites later in evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into wee hours of night.
Some of these techniques will also generate new clients as well; possibility exists that you will attract a client whom you have had no prior dealings with.
If you employ some of offline marketing techniques listed below, it could very well be your site and company that they deal with first!
What is an Acceptable ResponseWritten by S. Housley
What is an Acceptable Response? Many online marketers work odd hours, with no beginning of day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that message time-stamp will betray them as a small business. The Internet however is timeless. The fact is customers appreciate a quick response. With globalization of Internet federal holidays are blurred. Customers expect timely responses and often make little note of time zone vendor they are working with.
While large corporate businesses have a large amount of resources (staff and money) for sales, customer service and marketing are often tied to traditional methods of communication with customers. Sales are in person; customer service is over phone and marketing by advertising and mail. Email is often used to funnel customers into these traditional channels of communication. When emailing often reply back is to call back or a request you show up in person. More so in past then recently, many companies do not respond to email at all. While communicating by telephone and mail is important, email is part of fabric of how people interact and companies often do not take this into account.