Creative Emulation

Written by Kevin Eikenberry

In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:



•Problem solving

When these things fail, or we realize that perhaps there are better ways to do these approaches, we dorepparttar next likely thing and hire a consultant. (As a consultant, I am glad that people sometimes take this step).

Each of these steps can be very valuable and powerful when done correctly. There are methods, approaches and steps that you can take to make each of these things (including hiringrepparttar 146905 consultant) more effective.

The Problem

The problem isrepparttar 146906 first three items onrepparttar 146907 list suffer from a similar problem – they all become too introspective.

Brainstorming too often becomes a short list of ideas that people have considered inrepparttar 146908 past, or things people tried at their last job.

Benchmarking ends up being too incestuous. If you are benchmarking within your industry, everyone inrepparttar 146909 industry is looking at each other, andrepparttar 146910 bar may never be lifted high enough.

Problem solving techniques are only as good asrepparttar 146911 ideas that are found to implement, and where do those ideas come from? Brainstorming and benchmarking.

The Alternative

The alternative is a phrase called creative emulation. I learned this phrase from marketing guru Jay Abraham, who has helped hundreds of companies and individuals improve using this technique and has personally made a fortune using it and teaching it.

It is incredibly simple in concept, and amazingly obvious. But most of us don’t do it often enough.

Creative emulation requires studying other industries and businesses forrepparttar 146912 models and approaches that they use. Then thinking about how you could modify, adapt or “creatively emulate” their successes into your business.

Some Examples

Direct marketers have done this forever. Any good copywriting consultant tells you to build a “clip file” of ads and sales letters that are effective. By keeping this “file” of successful copy, you are able to refer to it for inspiration, ideas, unique phrases and more. The “clip file” is a perfect example of creative emulation.

In leading training sessions, while there is benefit in having a whole group fromrepparttar 146913 same organization, there are great benefits from having mixed audiences too – even having people from different divisions or departments inrepparttar 146914 same company can give participants new insights, ideas and practices that they can creatively emulate back in their situation.

Leadership and The Dirty Work

Written by Kevin Eikenberry

The airline, Jet Blue, has been featured in many magazines as a new company that has hard great results and success so far. A lot too has been mentioned aboutrepparttar challenges they face ahead and aboutrepparttar 146903 culture they created atrepparttar 146904 start and are working hard to foster now. One ofrepparttar 146905 many things that sets Jet Blue apart is their focus on teamwork. Here's one example. They have no cleaning crews - every employee onrepparttar 146906 flight (including pilots and those not working but onrepparttar 146907 flight) cleans uprepparttar 146908 plane. This saves time and money - both things very important to any business.

When I say everyone helps clean, I mean everyone - includingrepparttar 146909 CEO, David Neeleman. Neeleman helpsrepparttar 146910 flight attendants hand out snacks and helps clean up. This takes Neeleman's words about teamwork and turns them into action. He is quoted as saying, "You can't ask employees to do something you aren't willing to do yourself."

I learned this lesson from my father growing up on a farm. There were many tasks I was asked to do - some of them much more unpleasant than picking up newspaper and snack wrappers on a plane - but all of them were done knowing that my Dad had done them and was willing to do them still, even if he had higher priority work to do.

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