After my live talks, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."
If this is your case, you may want to consider one of these e-zine alternatives. These can still help you achieve your goal of establishing credibility, staying in touch with your prospects, and capturing your Web site visitors.
For first two alternatives, you'll need an e-mail autoresponder. This is like a fax-on-demand system that sends out e-mails automatically when others request them. (I recommend QueenCart.com, which has a FREE 30-day trial.)
The great thing about autoresponders is that you can set timing of a series ahead of time. For example, you can schedule message 1 to go out immediately once a person signs up for list. Message 2 could follow two weeks later. Message 3 would follow two weeks after that. Get idea?
ALTERNATIVE 1: THE "EVERGREEN" NEWSLETTER
If you don't foresee yourself writing fresh new content every week or month that you publish, why not make your newsletter "evergreen?"
This means that you write all your content ahead of time, and none of it can be time-sensitive. That is, it should be just as relevant today as it would be a year from now.
Evergreen e-zines are brilliant and easy to do. Here's how it works: Suppose you want to publish a short tip every week. That means you'd need 52 tips for a year's worth of content. Once you had these written, you'd just set them up on your autoresponder and tell it when you want them sent out. (For this example, it would be day 1, day 7, day 14, etc. -- each reader would get a message every week.)
It's important to realize that when you use a sequential autoresponder, these are sent as a SERIES. That means everyone who signs up goes through series in order, no matter when they sign up. For example, let's say you publish a weekly tip like in example above. If I sign up today, I start with tip #1. And in 10 weeks, I'll be on tip #10. But if Suzy Q signs up 10 weeks from today, she starts with tip #1 just like I did. Get it?
[BONUS TIP: You don't have to write your entire series before you begin! Just stay one tip ahead of first person who signs up for your series. : )]