Creating a Compelling Headline for Your Website's Homepage

Written by Juliet Austin

Your home page isrepparttar most important page of your website. It isrepparttar 143427 one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website).

Research on web usability shows that you only have a few seconds to catchrepparttar 143428 attention of your website visitors. One ofrepparttar 143429 most important ways to do this is through your opening headline.

Your headline’s main purpose is to attract attention and generate enough interest so that your visitors keep reading. It’s a first step in a process where your goal is to eventually convince them to take action on your offer.

Here are a few tips for creating powerful headlines

  • Let your readers know that your site is for them. People want to know immediately when they arrive at your site if they are going to get what they are looking for. Your headline should give someone indication that they are inrepparttar 143430 right place.
  • Make sure your headline focuses very specifically onrepparttar 143431 core problem of your target market orrepparttar 143432 key benefit that you are offering.
  • Choose interesting, meaningful and/or thought-provoking words. Ideally, your headline should jolt your reader into saying something like, ‘Hey this is for me!”

  • Three E-zine Alternatives You May Not Have Considered

    Written by Alexandria K. Brown

    After my live talks, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I haverepparttar time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."

    If this is your case, you may want to consider one of these e-zine alternatives. These can still help you achieve your goal of establishing credibility, staying in touch with your prospects, and capturing your Web site visitors.

    Forrepparttar 143126 first two alternatives, you'll need an e-mail autoresponder. This is like a fax-on-demand system that sends out e-mails automatically when others request them. (I recommend, which has a FREE 30-day trial.)

    The great thing about autoresponders is that you can setrepparttar 143127 timing of a series ahead of time. For example, you can schedule message 1 to go out immediately once a person signs up forrepparttar 143128 list. Message 2 could follow two weeks later. Message 3 would follow two weeks after that. Getrepparttar 143129 idea?


    If you don't foresee yourself writing fresh new content every week or month that you publish, why not make your newsletter "evergreen?"

    This means that you write all your content ahead of time, and none of it can be time-sensitive. That is, it should be just as relevant today as it would be a year from now.

    Evergreen e-zines are brilliant and easy to do. Here's how it works: Suppose you want to publish a short tip every week. That means you'd need 52 tips for a year's worth of content. Once you had these written, you'd just set them up on your autoresponder and tell it when you want them sent out. (For this example, it would be day 1, day 7, day 14, etc. -- each reader would get a message every week.)

    It's important to realize that when you use a sequential autoresponder, these are sent as a SERIES. That means everyone who signs up goes throughrepparttar 143130 series in order, no matter when they sign up. For example, let's say you publish a weekly tip like inrepparttar 143131 example above. If I sign up today, I start with tip #1. And in 10 weeks, I'll be on tip #10. But if Suzy Q signs up 10 weeks from today, she starts with tip #1 just like I did. Get it?

    [BONUS TIP: You don't have to write your entire series before you begin! Just stay one tip ahead ofrepparttar 143132 first person who signs up for your series. : )]

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