Creating Your Website's Promotional StrategyWritten by Shelley Lowery
Creating a successful Internet presence involves much more than designing a great web site or having "perfect" product. Listing your website with Search Engines is your first step, however, you must not solely depend upon Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day. A good way to organize your promotions is to set up a webpage, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections. - Daily Promotions - Weekly Promotions - Monthly Promotions - Miscellaneous Promotions Each of these four sections should contain appropriate information for each of your promotional resources such as, website name, user ID, password (if applicable) and hyperlinked web addresses for each website you plan to use for your promotions. This will enable you to open your webpage each day and visit each daily promotional link you have listed. Your daily promotions should include posting your ads to a list of free classified ad and free for all sites. In addition, visit some popular discussion boards. Although you may not advertise on discussion boards, you can include your signature file with your post. There are several websites that will enable you to submit your classified ads and links to an entire network of sites with just one form. Here is a list of resources to get you started: Yahoo Classifieds http://classifieds.yahoo.com/ AdlandPro Networked Classifieds 5000+ http://www.web-source.net/adlandpro.htm Web Sitings Networked Classifieds 40,000+ http://www.websitings.com/classads/sites/source.htm Epage Networked Classifieds 16,000+ http://www.web-source.net/classifieds.htm SmallBizFFA 35,000+ http://www.smallbizffa.net/ffa.pl?35984 FFA Network 10,000+ http://www.ffanet.com/submit.htm Free Submission 9,500+ http://hbb.nu/freesubmit/ MGA web 5,000+ http://www.mgaweb.com/submit/mgacat.asp Link Place 3,000+ http://www.linkplace.com/ Link Station 8,000+ http://global.gr/mtools/linkstation/ USubmit 9,500+ http://www.usubmit.com/ Wizard 8,000+ http://wizardsoftheweb.com/partners/wizard/links.shtml URL Submitter 183,500+ http://urlsubmitter.com/url.shtml For a complete listing of some of top discussion boards, visit: http://www.web-source.net/web/Discussion_Forums/ Your weekly promotions should consist of placing a paid ezine advertisement and/or arranging ad swaps with fellow publishers. Visit Free Directory of Ezines for all information you'll need to place and/or swap ads with over 700 ezines. http://www.netmastersolutions.com/ To organize your ad placements and swaps, place publication names, publisher names, ad dates and hyperlinked web addresses within your weekly promotions list. Your monthly promotions should include writing an article in area of your expertise, Search Engine submissions, promotional exchanges with similar websites and offline promotions. Writing Articles: Writing articles that may be freely published with your bylines is one of best promotional methods online. Your article may be published in hundreds of ezines, on websites or even in magazines. To learn more about writing articles for publication, read article entitled, "Write For Publicity." http://www.web-source.net/art13.htm To organize your monthly promotions, place names and hyperlinked web addresses for each of your promotional resources within your monthly promotions section. Article Announcement Lists: Article Announce Subscribe: mailto:firstname.lastname@example.org http://www.web-source.net/articlesub.htm
123 - Promote!Written by Ted Smolkowicz
Web site promotion and accompanying site traffic it produces are not enough to guarantee your online success. Nevertheless, you still need them to succeed. It doesn't matter how great your site is or how wonderful your product, if nobody visits you won't make sales.
As owner of 123-cyber-register.com, webmasters come to me daily for advice on how to get more traffic to their site. Here are three common tasks that they (and you) must do before you begin your site promotion campaign.
1 - Identify Your Site's Key Phrases
Think like a typical web surfer for just a moment. How do you search for information and resources on web? If you are like 85% of web surfers, you search in terms of key phrases - not key words.
That said, first task prior to promoting your site is identification of your sites key phrases. What would someone type as a search query if they wanted to find kind of information on your site?
Take my web site as an example. The services I offer help people professionally promote their web site. How might somebody search for my site? They would typically use key phrases such as...
- register web sites - search engine registration - search engine submissions - register with search engines
Examine your site and make a list identifying key phrases a potential client would use when searching for information. After all, if they're looking for certain services and products and you offer what they're searching for, then you stand a much better chance of getting sale because your prospect is pre-qualified.
2 - Name Your Page Appropriately
Now that you've got your list, your next task is to craft your page title. This is place where most webmasters make a mistake. They create their title page for visitor, not search engine. Here's a good rule of thumb: MAKE CERTAIN that your page title contains your most important key words and/or phrases.