How to develop your niche may largely depend on niche you have already created, knowingly or unknowingly.

Creating, Developing and Nurturing your Niche can be difference bewtween failure and success. Your Niche can make you stand head and shoulders above your competition. It can give you ability to corner your own little piece of consumer world.

Get a "Unique" Niche! Your Niche should allow your propective client or customer to visualize that they are receiving something special, something only you can give them in a way that no one else can.

How do you make your Niche stand out above rest?

Major Market Niches: Service, Quality and Quarantee. These are 3 words to always remember:

1) SERVICE: Consumers, no matter what kind, expect and demand to be pampered and waited on. Pay attention to their wants and needs, and fulfill them to best of your abilities short of effecting your efficiency to serve others or your "Bottom Line".

On that day, my dog, Bark, was not well. In fact she was seriously not well. She was seriously not well all over my gray living room carpet. I won't bore you with details here, but I knew what problem was and I knew that she would need about a half an hour before she would be her old self again, and that within that half hour she would need some TLC. I could forego cup of coffee and perusal of paper and still make meeting. I stroked her for a bit, and then jumped in shower. When I came out, I put my contact lenses in, and YIKES! They had been soaking in wrong solution overnight. They had been sitting in pure, unadulterated peroxide. Swell. I yanked lenses out and rinsed my eyes with water. They were so sore and swollen, I knew I'd never get lenses back in and decided to wear my glasses instead.

I lost some valuable time between Bark and lenses, but I could still make meeting if I hurried. I plugged in blow dryer and it was dead. I reset button in plug. Still dead. Okay, I guess that's what towels are for.

I kept checking on Bark and racing to get out of house. I tried makeup, but my eyes were so swollen and puffy, nothing was going to stick. I took one look at my red eyes, frizzy hair, and naked face and thought, "Gosh Leni, all someone would have to do would be to slap a hair net on you, and you'd look just like one of those women from your high school cafeteria!" Just right look for an entrepreneurial woman! Oh well, gotta go. I uncapped mouthwash for a quick swig, and uh-oh, in my haste, I grabbed wrong bottle. Instead of mouthwash, I had just swilled back nail polish remover! I was starting to get feeling this was not going to be my day.

Stick with me. The part about networking will become clearer at end. I promise.