Creating The Perfect Newsletter

Written by Mitchell Harper

---------------------------------- Introduction ----------------------------------

In this article I’m going to tell yourepparttar secrets to creating a great newsletter that will have your visitors coming back to your site in a shot! I’m going to discuss what type of content you should publish in your newsletter, how often you should send your newsletter out, and most importantly, how to “speak” to your visitors through your newsletter to have maximum impact and drive them back to your site in droves.

---------------------------------- What do I publish? ----------------------------------

A newsletter is one ofrepparttar 124330 most cost effective and quickest ways to communicate with your sites visitor base. However, if you’re sending your visitors newsletters that contain old, stale content, spelling errors, dead links or too much advertising, then what’srepparttar 124331 chance that they will return to your site? The number one purpose of sending a newsletter is to try and get each and every subscriber to come back to your site. How do I do that then, you ask? Through interesting, informative content, that’s how.

Here are a couple of ideas for content that you can put in your newsletter:

A what’s happening section that informs visitors of any new additions to your site sincerepparttar 124332 last newsletter was sent out. In this section you can tell visitors about any new articles or interesting additions to your web site. Here’s a snippet of what I published in my recent newsletter:

-- What's Happing @ ------------------

Hello Everyone, Welcome torepparttar 124333 mid-January 2002 issue of DevXPress. It's been another extremely busy yet productive month over at, so let's take a look at some new features that both myself and our entire team have helped add torepparttar 124334 site:


Publishrepparttar 124335 results of your latest voting poll. What’s that? You don’t have a poll on your site? Naughty naughty. Head on over to and get your free poll up and running in 5 minutes. Whenever you send out a newsletter, changerepparttar 124336 poll and includerepparttar 124337 results ofrepparttar 124338 last poll in your newsletter. Use something like this:

The last poll question was "What type of content would you like to see more of on". There were a total of 149 votes. The results are shown below:

- Articles: 58 votes or 39% - Book Reviews: 11 votes or 7% - Product Reviews: 13 votes or 9% - Interviews: 14 votes or 9% - Case Studies: 33 votes or 22% - Sample Books Chapters: 20 votes or 13%

The poll forrepparttar 124339 first half of February 2002 is sure to start some raving and ranting and is entitled "Inrepparttar 124340 Netscape sues Microsoft case, who are you rallying for?". It's ready for your vote right now. Visit to vote.

Notice how I’ve mentionedrepparttar 124341 details ofrepparttar 124342 current poll and have givenrepparttar 124343 user a reason to re-visit my site to vote again? I do this in different ways throughout my entire newsletter.

Add your personality torepparttar 124344 newsletter by addressing your readers and letting them know that you’re there if they ever need anything. In my newsletter I publishrepparttar 124345 first half, and my newsletter manager Todd publishesrepparttar 124346 rest. Here’s what I usually write to cap off my half:

Well guys, that's my two cents worth for these past two weeks at If you've got any questions or suggestions, please email or post them in our forums.

I know it doesn’t seem like much, but think about what would happen if I left it out. In my experiences, visitors like to know that there’s a real person writingrepparttar 124347 newsletter and that it’s not compiled by some super computer onrepparttar 124348 other side ofrepparttar 124349 world. I also writerepparttar 124350 newsletter for my other site, TechBuy, where I always (without a doubt) include a personal message to our readers.

Include unique content that they can’t find anywhere else. In my newsletter I always include a “hot tips” section that lists five hot tips that users can benefit from immediately. Depending on your target audience, you could include simple tips such as this (I run a programming related site, therefore I publish tips on how to program effectively):

In C# you can place code within a checked block to haverepparttar 124351 C# compiler throw an exception if any overflow occurs when casting one data type to another.

Or, you can include more advanced tips like this:

In ASP you can userepparttar 124352 DateDiff function to work outrepparttar 124353 difference between dates in terms of either days, weeks, months, years, etc. To getrepparttar 124354 number of days between Jan 1st 2001 and Dec 31st 2002, use it like this:

Dim oldDate Dim newDate oldDate = "01/01/2001" newDate = "31/12/2002" Response.Write DateDiff("D", oldDate, newDate)

These tips are unique to my newsletter and I always sit down for at least an hour to plan these tips. Sure, they’re only a couple of lines long each, but when a visitor finds a tip that helps them out, then I can be guaranteed that they will be on my site quicker that I can say “boo”.

Another great (although time consuming) method to add value to your newsletter is to include a "newsletter only" article with every issue. Take 2-3 hours a week and write a 1,000-2,000 word article that you include exclusively with your newsletter. Mention this on your newsletter signup form and watch your subscriptions soar.

What kind of content should you include in this article? Well, include content that relates to some ofrepparttar 124355 more popular articles listed on your site, you know,repparttar 124356 ones that visitors have emailed you about saying how they’ve helped them accomplish a certain task, etc. Your visitors will love this article because it’s an additional bonus that no one gets but them.

Newsletter Publishing Made Easy!

Written by BB Lee

Newsletter Publishing Made Easy! By BB Lee (C)2002 ----------------------------------------------------------

600 Words

Publishing an Online Newsletter isn't easy. And, likerepparttar world beyondrepparttar 124329 Internet, you'll meet a few hostile individuals who want to make it even more difficult.

Believe me, if you are inrepparttar 124330 publishing game Online forrepparttar 124331 long run you will have to cope withrepparttar 124332 following challenges at least once. I've listed these problems in reverse order: fromrepparttar 124333 laughable torepparttar 124334 ridiculous. Let's start counting down!

7. You receive an email. The sender visited your wonderful site. They think it's great. are a few programs sure to drive traffic to your web-site like stampeding cattle. (Heh, but do I want people trampling my web-site like dumb cattle) They include 2 dozen or more affiliate programs to click on.

6. You receive an email from a new subscriber requesting his one free ad bonus for signing up. They send you a rambling, misspelled, 10 line badly formatted ad. (Spell check Please!)

5. An individual sends you an email for a Mutually Beneficial joint venture. (Yup) This Online wheeler dealer offers an ad swap. You run their full page Solo Ad and they will run your Solo Ad. But wait! After investigating you discover this individual does not have a website or newsletter. Andrepparttar 124335 email address is fake. (Beware grasshopper of strange email bearing solo gifts)

4. And a few marketing masters only want a regular ad swap up to 5 lines. After research, you discover this mastermind of con doesn’t have a newsletter to swap ads with or a website. guessed it. The email address was fake. (UMMM..eenie meanie minee NO Thanks!)

3. An African Prince, Official, or whatever, sends you an email requesting you send him your bank account number so he may transfer funds to your account. It is ofrepparttar 124336 utmost importance. This isrepparttar 124337 only way he can get his funds out ofrepparttar 124338 country and away from unscrupulous associates plotting to overthrow his regime. For this he will pay you a generous amount...thousands No Wait...Millions! (Bite Me!!!)

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