One of most important aspects to writing killer copy is you first must really believe in your product or service. If you don’t, forget it. If you truly believe your product or service is something very special, everything you write, say, or do with it will be done with enthusiasm. This enthusiasm will be read in your sales letter, literature, and even in your ad copy.

Here are some tips that will help to make your ads stand out:

1. Make ad enticing.

2. Use short words and short sentences if possible. People can’t and won’t read long complicated copy.

3. Make sure every sentence flows into another. Explain who you are, what your product is and what benefits buyer will get out of using product or your service.

4. Get testimonials and publish them. This will create credibility for you and your business.

5. Write your ad like you are talking to somebody, not at them. Use informal language and keep it simple and easy to understand.

6. Make sure all your information is clear, concise, effective and error free.

7. Remember acronym AIDA (Attention, Interest, Desire, Action). You must write your copy to grab your customer's attention. Then create interest in your product or service. Once you have sparked person’s interest then stir in him or her desire for your product. You can do this by using carefully selected words. Then, of course after all this you need to cause him or her to take action. You need to stimulate in them need to take action.

8. Use "FREE' in your ads, especially when offering information.

This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system that is already packaged with marketer's pre-written messages.

The result? Just a few minutes of work on part of an experienced marketer, and each of his reps is set up with same tried and true marketing messages.

--------------------------------- Case Study: Marketer Matt and New Breed ---------------------------------

For example, take a look at case of a fictional network marketer named Matt M:

For years, Matt has been successfully marketing All Natural Pharmaceuticals using a follow up autoresponder. In fact, much of his success can be attributed to set of seven messages e-mailed to all of his potential customers. Matt has carefully crafted those messages over years, and they're really great.

Recently, Matt has been trying to pass what he's learned along to his downline representatives. He explains his marketing principles over phone, and he knows that several of his reps pass his follow up messages around amongst themselves.

However, Matt finds that his pearls of wisdom rarely survive this 'telling and retelling' intact. He knows his reps aren't getting anywhere near what they could out of his knowledge. He wishes there were a way to harness today's technology, and put it to use for greater good of his downline...

--------------------------------- Enter Auto Message Setup ---------------------------------

Using an Auto Message Setup system, Matt's downline reps can order their own follow up autoresponse accounts that are already packaged with Matt's pre-written messages. They can reap fruits of Matt's experience with ease.