Marketing: Creating Powerful Headlines

Creating Powerful Headlines

Written by Duncan Carver

Creating powerful headlines is perhaps repparttar

single most important aspect of any marketing copy you create. The way they are crafted will determine whether prospects stand up and shout "tell me more" or just surf on by without a second thought!

Here are some important areas where you need to use powerful headlines in your online marketing materials...

E-mail Signature lines:

Your e-mail sig. file should always be a compelling headline. Considering that email marketing is such a highly effective medium and it's used on a daily basis a powerful headline is a necessity. Extremely long signature files that scream out to a reader "I'm an ad and I'm trying to sell you something" are less likely to produce repparttar 121883 response that a short attention-grabbing headline will.

Banner Ads:

When creating banner ads one needs to keep in mind that its repparttar 121884 words being used that determine whether a banner will have a high click through ratio. Sure flashing graphics will draw people's attention towards repparttar 121885 banner but ultimately it's your use of words that will put people in repparttar 121886 clicking mode. A short and to repparttar 121887 point headline that delivers repparttar 121888 most important benefit of clicking on that banner is a must.

Search Engine Listings:

This is an area that is disregarded by many. Both repparttar 121889 title and description of your listing need very careful planning. Considering that these are basically headlines which people simply scan, your listing must stand apart from repparttar 121890 competition and demand attention. While being listed in repparttar 121891 top ten search results will bring in traffic... a top ten listing with powerful headlines used for both repparttar 121892 title and description is likely to be clicked on two or three times more frequently. The trick here is to craft your headlines in a way that includes important keywords but also continues to deliver repparttar 121893 ultimate benefit.

Articles:

If you publish articles in ezines, magazines, or newspapers, then an effective headline will ensure that article is read by a greater audience. If you're trying to deliver valuable information and want as many people to have that information as possible, then you should always include a well thought out headline and one that you might even use for a sales letter!

Sales letters:

Sales letters are certainly repparttar 121894 most important place where a powerful headline should be used. A dynamite headline can increase repparttar 121895 readership of your sales letter ten fold and in turn increase your sales. After all, repparttar 121896 more people that are encouraged to read your sales letter through repparttar 121897 use of a powerful headline, repparttar 121898 more people you are likely to convert into customers. When it comes to sales letters you should take repparttar 121899 time to create a large number of headlines and continually test them to discover exactly which ones are producing repparttar 121900 greatest response.

The Tao of Web Marketing

Written by Michael Southon

A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever Web Marketing have something in common - they both follow repparttar

path of least resistance.

Let me explain.

Your first contact with a future customer usually starts with an email. It could be an Ad in an Ezine, it could be your Resource Box at repparttar 121882 end of one of your Articles, or it could be your Signature File in your correspondence.

But in repparttar 121883 chain of events that leads to a web sale, an email is repparttar 121884 point of greatest resistance.

Why is that?

Firstly, your future customer is reading your message offline. She or he has to fire up their modem before they can buy your product. And that requires effort (and expense).

Secondly, if your message is in an Ezine, it's probably one of a dozen other messages all clamoring for attention.

Thirdly, whether your message is an Ezine Ad, a Resource Box, or a Signature File, you've probably had only a few lines to explain why your widgets are so good.

So if an email is repparttar 121885 point of greatest resistance, what is repparttar 121886 solution?

The ancient Chinese philosophy of Taoism (pronounced 'Dowism') - also known as 'The Watercourse Way' - gives us repparttar 121887 answer. Taoism tells us to be like Water and follow repparttar 121888 path of least resistance. Water flows. It is soft and moves easily around obstacles in its path, instead of attempting to go through them.

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