In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to missing bits or new ideas.
The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences.
Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of numb anorexic craving as its self in top form.
The mind's always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. It's mind, that comes up with everything.
When brainstorming, think of stutterer. At all cost, do NOT work on losing stutter if you wanna speak. It's only obstructing and keeping you from ideas labeled 'good' in recesses you're trying to access.
Material to work with? Anything, so long as it is not defined. Space for now. Goal to achieve? An arrival point.
Very often best ideas are ones born in early seconds of a session. Here at contentClix, we call it 'performance brainstorming'. Trust your instinct rather than treacherous mind and your first utterances prove most valuable.