Creating Messages That Get Optimum ResultsWritten by David Masachke
This is where real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them best offer possible, presented in best possible light. In order to accomplish this, you need to create effective sales copy. Good copy includes many elements: voice and style, proper grammar, spelling and punctuation, emphasis on benefits and much more. Let's talk a bit about each of these. Voice/Style Your messages should sound professional without sounding "stuffy'. You need to find your unique voice to connect with your subscribers. Pretend that you are sitting across table from a friend and write as if you were speaking to them (leaving out, of course, things like swear words or references to your personal life). You should also keep close watch over pronoun usage. Talk directly to subscriber and avoid using word "I" as much as possible. Be personable, but not too personal. English 101 We all make mistakes in our writing at times. Your subscribers will probably forgive you for a few gaffes. However, you don't want to send out horribly written messages. Always run your copy through a spell-checker. Brush up on your grammar and punctuation skills if you've gotten rusty. Focus on Benefits Never place your focus on selling product or its features alone. People want to know what product can do for them. For example: will it save them time? Will it save them money? Will it bring more love into their life?
| | Live Brainstorming Session Written by Angelique van Engelen
In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to missing bits or new ideas. The papers provide ample ideas for jump starts. A stutterer in a court case or an anorexic going to a restaurant that has opened especially for them must have no problems with ideas to keep them going for at least two weeks after their memorable experiences. Brainstorming is trix galore, right? Really, you're doing nothing new. Our mind plays on us all time, wherever we are, whatever we do. It thinks of a stutter as its rightful body. Or of numb anorexic craving as its self in top form. The mind's always on a mission. Always. When faced with putting together a magazine-type product, a sales promotion concept, a new hype of some sort. It's mind, that comes up with everything. When brainstorming, think of stutterer. At all cost, do NOT work on losing stutter if you wanna speak. It's only obstructing and keeping you from ideas labeled 'good' in recesses you're trying to access. Material to work with? Anything, so long as it is not defined. Space for now. Goal to achieve? An arrival point. Very often best ideas are ones born in early seconds of a session. Here at contentClix, we call it 'performance brainstorming'. Trust your instinct rather than treacherous mind and your first utterances prove most valuable.
|
