Creating Information Products For Money, Image And Success

Written by Michael Port


There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs inrepparttar costs of software, broadband, online hosting, and teleconferencing combined withrepparttar 103176 explosion of internet sales, makes it easier than ever before for any coach to create their own products.

Even better, withrepparttar 103177 advent of automation, it's never been easier to automaterepparttar 103178 entire sales and distribution of your product, providing you with a passive stream of income while you sleep.

An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago.

Why is it important to have your own product onrepparttar 103179 internet?

Positions you as an expert - Perception is everything onrepparttar 103180 internet andrepparttar 103181 creation of your own product results in positioning you as an expert and is a critical step in generating new business.

Builds your brand identity - Your product represents you and your business inrepparttar 103182 marketplace, and making it available onrepparttar 103183 Web isrepparttar 103184 first step toward getting your product into more hands, heads, and homes.

Reaches a global marketplace - Having a product available onrepparttar 103185 Web means that you've expanded your geographic marketplace torepparttar 103186 entire world via your website and your affiliate's websites.

Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register aroundrepparttar 103187 clock, and many, if not all, ofrepparttar 103188 processes can be automated.

Instantly increasesrepparttar 103189 effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available onrepparttar 103190 Web allows them to get to know a bit more about you and what you have to offer.

"Why should I believe you?"

Written by Jim Logan


I see a fair amount of business plans - it's an occupational hazard.

Not long ago I sat with a company to discuss their business plan. The CEO and founder of this start-up presented his operating and fundraising plan. His basic plan was to raise $8-10M in a second round of financing.

They had allrepparttar charts, financial data, revenue forecasts, market studies, etc. Every chart was “up and torepparttar 103175 right”; every conclusion was a tremendous profit in years 3-5.

What caused this post were their less than confident and convincing answers torepparttar 103176 following questions I had of their plan:

1. Why should I believe you'll achieve your plan? 2. How are you going to assure success inrepparttar 103177 first 6, 12, and 18 months of your plan? 3. Forgetrepparttar 103178 multiyear success you expect, what specific things are you going to do to achieve your plan inrepparttar 103179 next 4-6 quarters? 4. What is your sales cycle? 5. How many suspects need to be "touched" to reach your revenue plan? 6. How many prospects do you need to close to reach your revenue projections? 7. How are you going to supportrepparttar 103180 customers you win?

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