Creating Good Pay-per-Click Ad Copy

Written by David L. Felts

Creating Good Pay-per-Click Ad Copy

by David L. Felts

Your goal in pay-per-click marketing is not to drive clicks, but to drive qualified clicks. There's a big difference betweenrepparttar two. In this article, I'm going to talk about some strategies you can use to send a message a that can enhancerepparttar 148205 likelihood of a qualified click.

Free Shipping

Free shipping is a good promotion that can get fence-sitters to buy. The concern can be that ifrepparttar 148206 marketplace is rife with free shipping promotions and you don't have one, you're going to lose out. Another concern is if you have a free shipping promotion too often, consumers might wait until your next one to buy. If a dollar amount is required to qualify for free shipping, and especially if that dollar amount is considerably higher thanrepparttar 148207 average order, be sure to give that info up front. Free shipping on $50 doesn't mean as much to someone shopping for CDs as free shipping on $150 sounds to someone shopping for a new DVD player. Free shipping works really well aroundrepparttar 148208 holidays.

Followrepparttar 148209 Supply Chain

Think about associated items your customer might also be interested and that fit naturally with your primary message. For example, if your ad is for running shoes it might also be worth mentioning that you also have running socks and apparel, because someone buying new running shoes might also be interested in other running related items. Let them know you have a full stock of related merchandise.

Be Specific - Tellrepparttar 148210 Consumer what you want Him or Her to Do

If you're trying to drive leads by getting clicker to complete a form, say so. "Register today for...", "Sign up for...." tellrepparttar 148211 clicker what he or she is going to have to do when they get there. This will haverepparttar 148212 advantage of discouraging clicks from people who aren't going to want to fill out your form.

Internet Branding

Written by H. Vanoy Barton

Internet Branding by H. Vanoy Barton Inrepparttar beginning there was traffic. It was easy to come by in 1993. Publish a web site andrepparttar 147967 entire web world would know about it and visit within a month. In fact inrepparttar 147968 days of yore one could visit every site onrepparttar 147969 Web. I know. I've done it several times. Andrepparttar 147970 offline saw that traffic was good and they came - byrepparttar 147971 millions. Thereafter publish a web site and you would be lucky to have any hits other than your own development hits within a month. Andrepparttar 147972 people knew that traffic was good, yet they had little, or none. Challenge spawns opportunity. Hence directories and search engines arose andrepparttar 147973 people rejoiced forrepparttar 147974 millions could now be found. And sorepparttar 147975 first iteration ofrepparttar 147976 Web passed andrepparttar 147977 found andrepparttar 147978 lost were as one - eventually indexed. Commerce and competition arose, as it always does with every technological advance, business models decriedrepparttar 147979 wild west confusion ofrepparttar 147980 web and mandated order and profit. Andrepparttar 147981 traffic remained good yetrepparttar 147982 people lamented becauserepparttar 147983 ecumenical nature of traffic was replaced byrepparttar 147984 bought andrepparttar 147985 paid for. Andrepparttar 147986 major brands rejoiced forrepparttar 147987 traffic was good and it could be bought, tamed and redirected. Yet, throughout it allrepparttar 147988 pioneers andrepparttar 147989 foolhardy andrepparttar 147990 diligent andrepparttar 147991 brave remained steadfast, for they had become digital in their outlook and on wasrepparttar 147992 state ofrepparttar 147993 Web. The traffic increased, though not for all. Traffic isrepparttar 147994 river that always flows. And sorepparttar 147995 second iteration ofrepparttar 147996 Web passed andrepparttar 147997 lost were further still andrepparttar 147998 found paid with money or arduous labor.

Cont'd on page 2 ==> © 2005
Terms of Use