Creating GIF and Jpeg Images for Your Website - How to prepare them for best results.

Written by Francisco Aloy


The two most dominant Web image types are GIF (Graphics Interchange Format) and Jpeg (Joint Picture Experts Group). You can findrepparttar above types in most any website you visit. They both compress to a small file size and are easy to work with.

GIF: Pronounced jiff, likerepparttar 132393 peanut butter, is very good for logos and lettering. Highly detailed images don't look good inrepparttar 132394 GIF format because it's limited to 256 colors; rendering complex images - such as photos - with a grainy look.

Jpeg: Pronounced jay-peg, does quite well with photographs since it was originally designed for them. It is a lossy type of compression and will reducerepparttar 132395 file size by dropping bits it doesn't need.

General Website Preparation Guidelines:

It's best to work with all your Web images at a much higher resolution than 72 or 96 pixels per inch (PPI). If you are creating original images, scan to at least 300 PPI. Though GIF is somewhat more forgiving of lower resolution than Jpeg, 300 PPI offers a good compromise for editing.

The reason you need to edit in high resolution is that your image manipulation and filtering will have a more detailed look when recompressed forrepparttar 132396 Web. The excellent detail of professionally crafted virtual eBook covers is on account ofrepparttar 132397 high resolution image editing.

When working with logos and lettering, areas of concern are allrepparttar 132398 border lines that meetrepparttar 132399 background color. You should select two to four pixels (half onrepparttar 132400 lettering andrepparttar 132401 other half onrepparttar 132402 background) and apply a generous amount of your paint application's smoothing filter.

Creating Keyword Rich Pages

Written by Sumantra Roy


Once you have establishedrepparttar keywords for which you should optimize your site forrepparttar 132392 search engines, it is time to figure out how you can get a high ranking inrepparttar 132393 search engines for those keywords. The solution is to create Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so thatrepparttar 132394 page gets a top ranking for that keyword.

This article is focused on how you should create these KRPs. I am assuming you have a working knowledge ofrepparttar 132395 different HTML tags likerepparttar 132396 Title tag,repparttar 132397 Meta Description tag,repparttar 132398 Meta Keywords tag,repparttar 132399 Heading tags,repparttar 132400 Alt Tag etc. If you don't, just go to http://www.utoronto.ca/webdocs/HTMLdocs/NewHTML/htmlindex.html for a good introduction to such HTML tags.

Now, let us assume that your company sells packaged tours to Australia, and that you are targetingrepparttar 132401 keyword "travel to australia". Here's how you createrepparttar 132402 KRPs:

The Title Tag:

The first and most important tag to consider isrepparttar 132403 Title tag. You should always beginrepparttar 132404 Title tag withrepparttar 132405 keyword that you are targeting. Also remember thatrepparttar 132406 search engines are going to displayrepparttar 132407 Title tag while they are displayingrepparttar 132408 results of a search. Hence, you need to makerepparttar 132409 Title tag attractive to humans as well.

Here is one Title tag that I may have used: "Travel to Australia and discover its scenic beauty". Have a look atrepparttar 132410 Title tag - it usesrepparttar 132411 keyword right atrepparttar 132412 beginning and also tells people how beautiful a place Australia is.

Of course, all Titles need not be likerepparttar 132413 one I used. The Title that you use depends onrepparttar 132414 subject matter of your site. However, you should follow allrepparttar 132415 general rules that I have outlined here.

Meta Description Tag:

The Meta Description tag is used by many search engines to provide a short description ofrepparttar 132416 page that is listed inrepparttar 132417 search results. Hence, likerepparttar 132418 Title tag, it is important thatrepparttar 132419 Meta Description tag be keyword rich as well as attractive to humans.

The rules forrepparttar 132420 Meta Description are more or lessrepparttar 132421 same as those forrepparttar 132422 Title tag. However,repparttar 132423 content of this tag will generally be longer than that ofrepparttar 132424 Title. Here's what I may have used inrepparttar 132425 Meta Description tag:

"Travel to Australia - We take care of allrepparttar 132426 details of your trip so that you can travel with complete peace of mind."

Note how this description repeatsrepparttar 132427 keyword and alsorepparttar 132428 benefit that it stresses - it says thatrepparttar 132429 customer will be able to travel without having to worry aboutrepparttar 132430 intricate details ofrepparttar 132431 trip - you will take care of them.

Meta Keywords Tag:

The Meta Keywords tag has become less and less important as far as search engine optimization is concerned. In fact, you can get top rankings without having anything inrepparttar 132432 Meta Keywords tag at all. However, just to be onrepparttar 132433 safe side, you would want to include some keywords inrepparttar 132434 Meta Keywords tag. You should also include some ofrepparttar 132435 common upper/lower case variations ofrepparttar 132436 keyword. The rules forrepparttar 132437 Meta Keywords tag are pretty simple - don't repeat any keyword inrepparttar 132438 Meta Keywords tag more than three times and don't repeat any keyword one afterrepparttar 132439 other. Here's what I may have used inrepparttar 132440 Meta Keywords tag:

"Travel to Australia, tourism, travel to Australia, Down Under, TRAVEL TO AUSTRALIA"

Note how I have introduced "tourism" and "Down Under" just to separaterepparttar 132441 different instances ofrepparttar 132442 keyword.

Body ofrepparttar 132443 page:

Now we come torepparttar 132444 actual body ofrepparttar 132445 page. Begin by getting hold of a nice (but not too large) picture which is applicable forrepparttar 132446 page that you are creating. Inrepparttar 132447 present case, I might include a picture ofrepparttar 132448 lotus shaped Sydney Opera House. Place this picture atrepparttar 132449 top ofrepparttar 132450 page. Inrepparttar 132451 Alt tag forrepparttar 132452 picture, just mention your target keyword once, i.e.repparttar 132453 Alt tag would be "Travel to Australia". You can include other words inrepparttar 132454 Alt tag, but it should start withrepparttar 132455 keyword you are targeting.

Once you've put uprepparttar 132456 picture, it is time to create a Heading for your page. Userepparttar 132457 H1 tag to do so. Again, inrepparttar 132458 H1 tag, mention your target keyword once, i.e. likerepparttar 132459 Alt tag forrepparttar 132460 picture,repparttar 132461 H1 tag could be "Travel to Australia". Again, likerepparttar 132462 Alt tag, you can include other words inrepparttar 132463 heading, butrepparttar 132464 heading should start withrepparttar 132465 keyword you are targeting.

Now it's time to createrepparttar 132466 actual text ofrepparttar 132467 page. The way you createrepparttar 132468 text of your page would depend largely on what you wantrepparttar 132469 visitor to do after reading this page. In some cases, you may simply wantrepparttar 132470 visitor to go torepparttar 132471 home page or another specific page in your site after reading this page. In this case, you should writerepparttar 132472 text in such a way thatrepparttar 132473 visitor is attracted torepparttar 132474 page that you are targeting. You would also want to provide links torepparttar 132475 home page orrepparttar 132476 specific page that you are targeting at strategic places inrepparttar 132477 KRP. Or, you may wantrepparttar 132478 visitor to click onrepparttar 132479 link to an affiliate program that you are a member of. In this case, you would stressrepparttar 132480 benefits thatrepparttar 132481 visitor gets by purchasingrepparttar 132482 product or service thatrepparttar 132483 affiliate program is selling. You would also want to provide links torepparttar 132484 affiliate program at strategic places inrepparttar 132485 page and/or atrepparttar 132486 end ofrepparttar 132487 page. Whatever it is that you want your page to do, there are some general rules to follow:

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use