Many of concepts presented in this course are subtle; but they add up to a professional look. When we look at a document, be it on paper or on a web page, we might not know exactly what gives it that look, but we are aware of viewing quality. With a little knowledge we can increase our awareness of what makes work look professional. We can learn to look closer with a critical eye.

Widows and Orphans

The term is an old typographical term. When a paragraph ends and leaves less than seven characters on last line (or a single word), that last line is called a widow. Worse than leaving one word there, is leaving part of a word, other part being hyphenated on line above.

Widow example:

‘A translation is not a translation,’ he said, ‘unless it will give you music of a poem along with words of it.’

An even worse widow:

Can anything be more absurd than keeping a woman in a state of ignorance, and yet so vehemently to insist on their resisting tempt- ation

When last line of a paragraph won’t fit at bottom of a page (or column) and must end itself at top of next page or column, that is an orphan.

Orphan example:

********************************************* “High-speed, cost-efficient, user-friendly Internet will make home-based businesses more effective and lucrative than ever before.” So says PhD Charles W. King in his great book, The New Professionals. (at your library or Amazon.com)

This book also tells about new trend in business, where more doctors, lawyers, dentists, real estate brokers, airline pilots, university professors, corporate managers and other business people are gravitating to Network Marketing.

Too often these people were unfulfilled in their work; tired of lack of freedom, little time to spend with their families and never ending commute to and from workplace. Now, in New Economy they are embracing Network Marketing as New Professionals.

This business, once called MLM, or MultiLevelMarketing, has reached a new plateau of respectability and profitability. Where before ‘modus operandi’ of business was going to meetings, bothering your friends and neighbors and making endless phone calls. Now WorldWideWeb has, in great part, simplified things.

To those of us who were not comfortable with some of those old formulas Internet has been a boon. This is leading many of us into at-home self-employment who were neither comfortable nor successful with Network Marketing before Internet.

Now a person can build a large, successful business anywhere in world he or she can find electrical power and access to telephone lines and Internet service.

There are millions of people on Internet, all looking for more information and many of them looking for an opportunity to improve their financial situation. It is therefore easier, and at almost no cost, to contact these people.