Creating Attention, Interest, Desire and Action Online

Written by David Gikandi

When you go out and create a web site with an intention of selling products and services through it, you have no option but to be onrepparttar good side of buyer behavior. If you wish to succeed, that is. Funny enough, onrepparttar 132111 web a lot of business owners forget that buyers do have a behavior,repparttar 132112 way they are accustomed to doing things. By now you probably have heard or experienced that just having a site, no matter how good it looks, won't convert your visitors into customers who actually buy something.

Let us start with what we know about buyers:

1. Most sales are never maderepparttar 132113 first time a prospect seesrepparttar 132114 product or service. They are made on a subsequent encounter. Translation: it is a sure thing that unless you get that guy visiting your web siterepparttar 132115 first time ever to return another day, he wont be buying anything from you. So you must make sure he returns.

2. The 80-20 rule. 80% of your sales will come from 20% of your customers. Which 20% are these? These arerepparttar 132116 people who buy from you a second and a third time and so on. It is easier to make more sales out of your current customers than new ones. Which means that your web site has to have features that, again, keep your customers coming back.

The above two facts should encourage you to think very clearly about your web site. If you have one of those sites that just advertise your product and offer no other features that encourage returning visits, you need to do some major redesign and add some features that do so. Now let us look at how buyers get torepparttar 132117 decision that they will either return another day or buy your product or service on any particular visit. First, something grabs hold of their attention. If not, they go - there are other better things to do. If their attention is taken, they have a quick look to see if they are interested. If they are interested, they spend some time. During that time spent on whatever they found that was interesting, they may develop desire forrepparttar 132118 product or service or information. If they have desire, they will take action to fulfil that desire. That action is either purchasing or returning or doing something else related to either of those two. This process of attracting attention, creating interest, building desire, and getting action should berepparttar 132119 biggest - yes, biggest - driving factor behind your web site design and content.

There is a lot of ways to achieve this depending on your industry. A real estate site will not employrepparttar 132120 same methods as a parenting community. You will need to sit down and look at how you can do it best. You should visit some leading sites in and out of your industry and copy what they do (there is no point in inventing mediocrity when you can copy genius). You may also want to get a suitable consultant on this. For now, let us look atrepparttar 132121 four steps in general.

Attention People will enter your site from any of your pages. Whatever page they enter through, you must make sure thatrepparttar 132122 headlines, design, navigation, etc grab their attention! No matter what page they get in from, they must know what it is about and get their attention engaged. Do not have those dull pages in your site just because your home page is great.

Does Your Web Site Need A Tune Up?

Written by Bill Daugherty

Your web site may contain flaws or glitches that are driving your visitors away! Such a thought is enough to giverepparttar most laid back webmaster a migraine. How can you uncover and fix any problem areas that may be lurking inrepparttar 132108 dark recesses of your site? Relax gentle readers, there is a simple answer.

All you have to do is follow a few basic guidelines that all web sites should adhere to and you can be assured that your site is in tip-top shape. It's not unlike giving your automobile a little tuneup.

1 - Slow Loading Pages

Nothing drives a visitor away faster than having to wait around for a web page to load. Most experts will tell you that 8 seconds isrepparttar 132109 maximum load time for your pages, and anything slower needs some attention. But, this doesn't take into accountrepparttar 132110 visitor's modem speed. Here arerepparttar 132111 results from a load time check I had conducted recently onrepparttar 132112 first page of one of my sites.


This diagnostic checks how fast your page loads up under 6 common modem speeds.

Connect Rate Connect Time -------------- --------------- 14.4K 10.12 seconds 28.8K 6.05 seconds 33.6K 5.34 seconds 56K 4.41 seconds ISDN 128K 2.04 seconds T1 1.44Mpbs 1.00 seconds

LOAD TIME CHECK.......................EXCELLENT -------------------------------

I have included these results so you can seerepparttar 132113 difference in load time for various modem speeds and use it as a guide instead ofrepparttar 132114 8 second benchmark you are often given. Please note thatrepparttar 132115 page tested has very few graphics. A page with more graphics will load slower, but may still load in an acceptable time. Slow load time is usually caused by either too many graphics or by graphics that are too "fat." You can have those "fat" graphics optimized by an experienced HTML programmer. If your problem is too many graphics, you need to eliminate a few.

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