Which leads to question about why companies are slow to create corporate blogs in order to promote their organizational goals and ideals. The reason for this lax attitude is that corporate blogs can be misinterpreted for techies and employment of full-time blog administrators as too costly.

Before creating a corporate blog, determine some guidelines. Here are some tips:

Clear Organisational Message

Before starting a corporate blog, you have to be very clear about organizational message and direction. The reason is that your blog will be read by public who may also be potential customers who have different global perceptions. You do not want your blog to convey negative perceptions of your organizational values. Determine Success Targets

The setting up of a corporate blog is not just an opportunity for people to ventilate or post their comments online. There must be clear success targets. Feasible short term targets are generation of new sales leads and increase in customer database. In contrast, a medium term target can be creation of new alliances.

Promote Your Alliance

-------------------------

Part 3 - The Anti-Virus Conundrum

One of most common defenses I hear from clients when I tell them I have discovered that a virus is cause of their "problem" goes like this: "But I'm using an anti-virus. I've always had one! The man in computer shop put it on for me".

The Man In The Computer Shop, by dint of fact he is "in computers" and speaks all that jargon stuff, is perceived as an Expert Who Can Be Trusted. I mean, do you argue with your plumber about pipe diameters and flow rates? Do you quiz your electrician about safe electrical loads? No. He is expert and you expect him to know.

Warning: Do not carry any of trust you may place in a qualified specialist tradesperson over to computer industry. Look at computer game as being more akin to motor trades. You don't expect car salesman to be an expert in tune-ups, or mechanic to repair a tear in your upholstery. Each to his own.

Many computer retail sales people are quite competent when it comes to configuring a PC, but keep in mind that there is no necessity for them to be other than good salespeople. Unless you work in a company that has ready access to a professional IT support person, there is much you will have to do yourself to get your computer safe. There is also much you will have to become aware of for it to stay that way.

My favorite saying with respect to anti-virus protection is this: "An anti-virus program is only as good as day it was made". Expected response: "Huh?", which is OK because then I get to explain.

A virus is just a computer program and, reduced to basics, a computer program is just a special type of document containing alpha-numeric characters – called “code”. The publishers of anti-virus software carefully analyze code of a known virus program and determine a “fingerprint” or “signature” that can be said to be characteristic of that particular virus. That information is added to a database of signatures of other viruses that have also been analyzed.

The anti-virus program compares data on computer’s hard drive (or in memory) with information stored in its database of virus signatures. If a match is found, likelihood of a virus is high and an alert is issued, or some other pre-programmed action takes place.

There is also a more complex detection method called heuristics which, rather than looking for specifically defined characteristics, looks for “virus-like behavior". If your anti-virus program offers a heuristics option, do make sure it is enabled. Sometimes anti-virus programs that offer heuristics don't have that option enabled by default.

Now if I tell you that new viruses are being released onto Internet every day of week, can you see how your anti-virus program will soon become useless against an ever-growing number of viruses for which it will have no characteristics? So my favorite saying becomes: An anti-virus program is only as good as last time it was updated.