But before you go out and get some business cards printed, you will need to decide on name of your company.

What’s in a Name? Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for standing out from crowd. While you may have a unique name in state you incorporate, it can be stressful to discover that someone else has same business name as you in another state.

When researching names for your business, you can search your state’s government sites for incorporations and see what names are taken or not. Keep in mind that many people will incorporate with one name for their business entity and then use a D.B.A. (Doing Business As) name which is different.

Creating a unique business name that describes your business and is unique at same can be quite a challenge. For example, a business name like “Baker + Associates” as a business name doesn’t tell reader anything about type of business. However, “Baker Creative” tells a little more, but what sort of creative? Advertising, design, interior decorating?

“Baker Web Design” tells us exactly what business is about, whereas a name like “IntelliLogic” will need a descriptive tag line after logo to explain what business is about.

Your business name does not have to be totally descriptive, and some people believe some mystery or intrigue about a name can be a great opening when exchanging business cards at networking events.

Anyone desiring to enter this perilous terrain should proceed with caution. Wearing a full body hype-resistant armor is strongly recommended. If that's not available, growing a second layer of thick skin is advisable.

For beginning marketer, novice webmaster or Internet hobbyist who just wants to earn a little extra income, all hype can be a little overwhelming. All rhetoric may prove totally mind boggling. Deadly even.

Who to believe? What to believe?

It's a virtual mine field and you only have your cursor for a guide. It can be down right scary if you're not prudent with your checkbook or your morals you can be misled, swindled, and beguiled before you even turn on your computer.

Separating fact from fiction requires a considerable skill, usually reserved for judgments of Solomon.

Where to begin? Where to start?

This is where most would-be Internet Marketers go wrong from 'get-go'. They start out with wrong mind-set. They want a 'product/software/guru/guardian angel' to come and show them what to do. They want everything to magically come to them. As if success in Internet Marketing, because it has to do with computers, can be magically produced or brought about with right software program or latest gizmo.

They want everything done for them.

Well, it doesn't work that way. Sure you can buy latest 'info- product' or latest 'software program' and some of these will even work for awhile or produce income but you're still not getting off on right track. You're not setting right foundation.

First, you have to 'Learn how to Learn'!

Learn how to teach yourself. Learn how you can use vast resources of Net to teach yourself all you need to know about Internet Marketing. Acquire necessary skills to become self-taught.

The journey may take a little longer, but you will learn more along way and you will develop a greater self-reliance. In end, it's you who will have to build that web site, provide content, do SEO work, do marketing...so get your Internet Business grounded with right foundation. Place yourself as cornerstone of anything you wish to build.