Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe.
Anyone desiring to enter this perilous terrain should proceed with caution. Wearing a full body hype-resistant armor is strongly recommended. If that's not available, growing a second layer of thick skin is advisable.
For beginning marketer, novice webmaster or Internet hobbyist who just wants to earn a little extra income, all hype can be a little overwhelming. All rhetoric may prove totally mind boggling. Deadly even.
Who to believe? What to believe?
It's a virtual mine field and you only have your cursor for a guide. It can be down right scary if you're not prudent with your checkbook or your morals you can be misled, swindled, and beguiled before you even turn on your computer.
Separating fact from fiction requires a considerable skill, usually reserved for judgments of Solomon.
Where to begin? Where to start?
This is where most would-be Internet Marketers go wrong from 'get-go'. They start out with wrong mind-set. They want a 'product/software/guru/guardian angel' to come and show them what to do. They want everything to magically come to them. As if success in Internet Marketing, because it has to do with computers, can be magically produced or brought about with right software program or latest gizmo.
They want everything done for them.
Well, it doesn't work that way. Sure you can buy latest 'info- product' or latest 'software program' and some of these will even work for awhile or produce income but you're still not getting off on right track. You're not setting right foundation.
First, you have to 'Learn how to Learn'!
Learn how to teach yourself. Learn how you can use vast resources of Net to teach yourself all you need to know about Internet Marketing. Acquire necessary skills to become self-taught.
The journey may take a little longer, but you will learn more along way and you will develop a greater self-reliance. In end, it's you who will have to build that web site, provide content, do SEO work, do marketing...so get your Internet Business grounded with right foundation. Place yourself as cornerstone of anything you wish to build.
The Internet gladly gives up its secrets. Search them out. Find them. Study them. It's best training ground ever created. The wealth of information is truly astounding. The collective intelligence of a whole world...