There are several fundamental principles that you need to review before going ahead and spend on some bombastic print ad campaign:

The five fundamentals in creating a successful print ad:

Part 1) The amazing secret is simply this: ‘Copy experts, mimic gurus’ Find gurus in your related business and do what they’re doing. Especially look at their websites/sales pages and make yours very similar. Now let me say this right now - I am not telling you to steal their words or images that would be illegal.

What I am saying is study their sales letters and pay close attention to how they use: size of text, color, font, bold, italic, word spacing, paragraph spacing, length of paragraphs, use of color, background color, keywords and phrases, titles, headlines, and sub headlines just to name a few.

Why should you do this? Because it’s working for them. Their webpage/sales letters are final results of years of trial and error, and thousands of dollars spent on advertising and testing.

One of my favorite internet marketing gurus to learn from is John Reese. He’s been studying and improving internet marketing since 1990 and has had over a billion website visitors. He’s always testing everything he does. Why? Because this is how you find out what really works and what will produce best results - and ultimately brings in most money.

He made over a million dollars in one day on internet. Do you think we could to learn a thing or two from him? You bet we can. What if our salepage looked a lot like his? How much would our sales increase? If you want to spy on him right now just to see what he’s doing visit: http://www.trafficsecretsuccess.com

By studying his style and technique you should be able to learn a lot in a very short time. Save a copy of his site to your desktop for future reference. And remember if your guru has a coffee stain in upper right hand corner of his sales letter then make sure you have one on yours too. It was put there for a reason – to make money.