Create a Powerful Business USP 30 Minutes

Written by Al Hanzal


Build a Powerful Business USP in 30 Minutes?

Do you have a USP (Unique Selling Proposition) for your small business? Does your current USP lack clarity and focus? Do you think you do not have time or talent to create a USP? Here is a 30 minute exercise to create a USP or refresh your existing USP. Do you need a unique selling proposition for your small business? Absolutely! You will not succeed as a small business without having a USP. You may accidentally get some business, but without a USP you will be just another “me too business.” A unique selling advantage isrepparttar soul of your business. It is what is unique about your products or services. It is what distinguishes you from your competitors. It isrepparttar 104915 one line answer you give when a potential client asks “Why should I buy from you?” Dominos Pizza distinguished themselves from their competitors by promising “Fresh, hot pizza in 30 minutes orrepparttar 104916 pizza is free!” They made a promise (USP) and they kept it. They built a very successful business around their USP. Here is a 30 minute exercise that can help your develop a USP or refocus your existing USP. Let’s get started. Get some paper and write your answers torepparttar 104917 following 10 questions. Key staff persons should also completerepparttar 104918 exercise and them combine your efforts into one company’s USP. (The following elements are areas where differences can be found in most businesses: Selection, price, client assistance, convenience, location, access, product quality, speed, installation, services beyondrepparttar 104919 basics, warranties or guarantees. These maybe helpful to you as you answerrepparttar 104920 following questions.)

1. What problem do you solve? Describe in one sentence,repparttar 104921 problem you are solving with your product or service.

2. What voids, gaps in service or typical complaints do clients have about businesses in your industry or service area? List ten.

3. What would be a client’s perfect product or service in your industry?

4. List five benefits your client receives from your business solutions.

5. Write a draft paragraph describing your USP—the client’s problem you are addressing, your unique solution andrepparttar 104922 benefitrepparttar 104923 client will receive.

STRETCH WRAP OR SHRINK WRAP

Written by Tom Zotter


The majority of our customers who order stretch wrap call it shrink wrap and these are people who userepparttar product daily. What hope is there for those who are not regular users of these products? And for that matter, who cares? Well if you need one orrepparttar 104914 other, you should care and just about every industrial, commercial or distribution company uses these products. The last thing you need is to order a product that won’t work for your application, especially in these time sensitive days. These are two very different products used for very different applications. Let’s clear uprepparttar 104915 confusion. Shrink wrap film is made from polyolefin plastic, while stretch wrap is made from polyethylene plastic. Shrink wrap is generally used to protect a single product, such asrepparttar 104916 plastic over toys atrepparttar 104917 toy store or CD's when you first buy them. Shrink wrap gets its tight seal through a heating process. The product is wrapped and heated with a hairdryer-like tool or put through a heat tunnel. Shrink wrap can also be used for bundling products together, such as bottles of soda. In some cases, shrink wrap is used for palletizing although it is far less common that stretch wrap for this application.

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