Create Your Own Home BusinessWritten by Darrell Knox
A home business is by far best way to support yourself if you just cannot stand working for others for less money than you need to survive. It’s also best way to get out of a good paying job that just takes up too much of your precious short life working for someone else. Let’s face it, you probably know someone who has a home business. Do they look happy to you? Do they complain as much about work and money as you do? Probably not.This is not to say that you should quit your job and start a home business. You should start one while you still have your job. Some people complain that this is hard and takes up too much of their free time. In beginning a home business is not profitable – you have to work at it like anything else. Some people eventually go back to work blaming some program or home business opportunity that wasted their time and didn’t work. Unfortunately, odds are actually that they didn’t work hard enough and stick to their dreams. Many people allow themselves to believe that there are no legitimate home businesses. It’s easier to go to work thinking this than to let themselves truly believe that a home business is possible, profitable, or liberating. But if you truly believe there are no good home businesses, that they are all scams, then what are thousands of people doing everyday in your hometown driving around during work hours? You know ones. The people you see on your day off that are driving around and standing in line in places you frequent on your days off. They can’t ALL be on their days off too! You have wondered, just like I did, what it is these people do. I know you have.
| | Web site building, site structure and mappingWritten by Martin Thomassen
Content is king, linking is queen, but structure comes first. A logical structure of your site is an asset to take into account and not to be underestimated. Actually, I believe that structure is most important of three. Site mapping Imagine a piece of paper, just a white sheet. Put your home page on top. Below it, put pages that are at same level as your home page. Below that put sub directories that you have on your host and their pages below them. You really should not have sub directories of your sub directories (search engines will not easily find them) so it stops here. Draw a circle around it all and start adding your internal links drawing lines between your pages. Now draw outgoing and incoming links (one line can represent several links). This is what I call site mapping, your site structure. You should build your site structure same way you build your page structure, with extreme care and with a purpose. AND, your structure should reflect your strategy. You can have 2 main strategies for your home based business site, so we will discuss 2 main structures as well. Two types of structures and strategies One type of structere is when main purpose of your site is to "sell" things you show on your home page (or main selling pages). This is a very simple strategy and everything should point mainly to those pages. Your other pages will have one goal, lead your visitors to your home page and try to sell (or offer) them your product or service. This means that all your resources, all your work should be concentrated on improving and updating your home page, so your visitors will come back to it. All your optimizing efforts are concentrated mainly upon your home page and PR (Page Rank) and keyword optimization will be of utmost importance to that page. This will result in five or six, links on each page, deliberately concentrating PageRank on a small number of sales pages which you want to rank highly in search engines. The other strategy is that you have several main pages. Your home page and several pages at same level that are directly and logically (inter-)related. Visitors can jump around, go from theme to theme and find several things they are interested in. Your main strategy is not to lead them to your home page, that is only something like a welcome page. Your main strategy is to keep your visitors on your site or get them interested in coming back. Your incoming and outgoing links are spread throughout your main pages. You are spreading PR and keyword optimization throughout your site. This results in dozens of links on every page, to all other pages of site. This helps distribute PageRank evenly throughout site. When you start building your site, you will have to choose between one of these two strategies. Once chosen one, stay with it. I think I would rather make a new site than try to change or combine these strategies and structures. Is one better than other? No, it all depends on purpose of your site.
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