Although there has been a great deal of controversy over
use of pop-up windows,
fact remains; pop-up windows are highly effective. The latest pop-window trend to hit
Internet is
pop-under window. Pop-under windows are less intrusive than
pop-up windows and are believed to be even more effective.If you spend any time surfing
Internet, then you've probably encountered several examples of pop-under windows. A prime example is X10.com's pop-under ads for their wireless video cameras. X10's pop-under ads were popping up on prime media sites like MSN,
N.Y. Times and Alta Vista. Their main advertising objective was to increase their website traffic. And, they have done so with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under windows quietly load under your web page. Your visitors probably won't even see
pop-under window until they're finished at your site and close
window.
The effectiveness of pop-under windows most likely stems from
timing. When your visitor first enters your site, their mind is on what lead them to your site to begin with. Pop-up windows will most likely cause a higher percentage of your visitors to instantly close your window before viewing its content. That's what makes pop-under windows more effective -- your visitor is through visiting your site and their mind is clearer. They will be much more likely to take
time to look at your offer when they don't have another objective on their mind.
Pop-windows provide Internet marketers with an effective alternative to
declining effectiveness of banner ads. However, studies have shown that most Internet users find these windows very intrusive. How can you effectively use these windows without losing your visitors? Below are a few guidelines to assist you.
1) Make sure that you don't use more than one pop-window per page. If you've ever visited a website that bombards you with pop-windows, then you know how irritating that is. Sometimes it seems like each window you close launches two new windows. This is a prime example of how NOT to use pop-windows. Nothing will cause your visitor to leave more quickly.