How would you like to reach millions of people with your products and service for free?
That is exactly what occurs when you start writing articles and submitting them to hundreds of ezines. Currently there are tens of thousands of ezine publishers online and almost all of them have one thing in common. They are all looking for good content to publish in their newsletter.
If you have good content (not a sales letter cloaked as an article), then you can be their savior. You can give them exactly what they need. Then, they will give you what you need in exchange. They will give you exposure for your business.
Every article comes with a resource box attached at end of it. While your article should not be an effort to promote your business, your 4 to 6 line resource box should be an outright ad for you and your business. You are free to advertise your website, your products, your services, or any affiliate program you are a member of.
You may say to me that you are not a writer. Well, that just doesn't matter. What do you know about your industry? I am sure there is something you know. The writing style online is not that of English professors. The best explanation of what is popular in online world would be to define it as a "down home" style of writing.
Since technology we are all using seems so impersonal, your readers are seeking someone who is real. You can write in a conventional tone. Below is a quick step by step system to writing your first article.
1. Decide on a topic
You want to choose a hot online topic. What are people talking about on news, in discussion boards, and in ezines that you are receiving? Look at articles from some of magazines in your industry to gauge where people's interest is at. You want to make sure that your article is covering a subject people are excited about.
2. Create a Title
The title will make or break your article. A title for an article is just as important as a headline for an ad. If your title doesn't grab people's attention they will never read rest of article. If they don't read article, they won't see your resource box. Write a minimum of 10 - 20 titles and then let your family or friends pick most interesting one to use in your article.