Marketing: Create A News-List Instead of A Newsletter

Create A News-List Instead of A Newsletter

Written by The Creative Affiliate-Karen Vesgaard

You have permission to publish this article electronically or in print, free of charge, as long as repparttar

bylines are included. A courtesy copy of your publication would be appreciated. mailto:TheCreativeAffiliate@oregoncoast.com

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"Create A News-List Instead of a Newsletter"

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"You Need To Publish A Newsletter if You're Going To Be Successful!"

Gee..where have I heard that before?

So, what's repparttar 121183 purpose of editing and publishing a newsletter? Well, we all know repparttar 121184 answer to that by now also.

You need to have a mailing list of opt-in subscribers in order to promote and sell your product or service.

Let's look at that idea from another perspective..

=>You need to offer something of value in exchange for a potential customers E-mail address.

In repparttar 121185 case of a newsletter you are offering information that your readers can use through repparttar 121186 articles you include, repparttar 121187 tips and ideas you're passing on, and in some cases repparttar 121188 free ads you offer to your subscribers.

What about those excellent resources and tools you've uncovered? In some cases you've just run across a nifty new tool, or maybe you've researched something specific that you could use, and now can pass it on to your readers.

So, let's look at this again.

=>You need to offer something of value in exchange for a potential customers E-mail address.

**The Value you Offer in exchange for that E-mail address does Not have to be in repparttar 121189 form of a Newsletter.

Instead..how about a News-List?

1) Put together a weekly list of all repparttar 121190 new free catalogues you can order online.

2) Do you spend alot of time searching through all repparttar 121191 auction sites for antique watches and jewlery? Collect repparttar 121192 newest additions and offer a weekly current listing.

3) Can't decide from week to week what affiiiate programs to join, so you spend countless hours searching through fifty or sixty affiliate directories looking for just repparttar 121193 right ones for Childrens Toys? Offer a weekly update of New Childrens Affiliate Progams.

4) Collect "30 Minute Meals" recipes and collect them into a "Weekly Planner" including repparttar 121194 grocery list for all.

6 Affordable Strategies to Build a Cash Cow

Written by Sharron Senter

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of repparttar

sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little.

Get Out and Walk -- Next time you walk down a street with high foot-traffic, pay attention to storefront windows underutilized. Approach repparttar 121181 store owner and offer to pay a small fee to advertise your business in their window. Imagine, you pay $50 per month for a location that costs someone else $2500 a month in rent. This idea also works in reverse. If you’re repparttar 121182 store owner with great window visibility, approach other entrepreneurs and offer them an affordable advertising opportunity.

Special Deal Today Only -- The next time business is slow, try sending out an email to your prospect list that reads, "Please call me. I have a special deal I can offer you if you call me today. You'll be glad you did! (978) 346-4086. Thanks, Sharron." This method really works. Prospects call because of repparttar 121183 urgency you create using such a short deadline and to make sure they don’t miss out on a worthy opportunity. Be careful. You’ll lose credibility with your prospects if your offer isn’t aggressive enough, i.e., 10% off won’t cut it!

Under Your Nose -- Are your vendors doing business with you? Why not? Here’s a short list of repparttar 121184 prospects you should contact within 48 hours of reading this article, your: accountant, attorney, plumber, electrician, daycare provider, housekeeper, greens keeper, mechanic, realtor, friends, family, minister/priest/rabbi, etc., dentist, physician, gynecologist, nail technician, hairdresser, Mary Kay Consultant, marriage counselor, coach, personal trainer, financial advisor, and so forth. If you and your vendor are not a match, he or she probably knows someone who should be doing business with you. Now, all you have to do is ask your vendor to provide some word-of-mouth about you. At minimum, ask to display your business cards and flyers at their office. Take a moment and make sure people in your immediate circle understand what you’re selling for a living!

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