Cracking the Google Code… Under the GoogleScope

Written by Lawrence Deon

Google’s sweeping changes confirmrepparttar search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to providerepparttar 137771 best search service inrepparttar 137772 world… and if you thought you crackedrepparttar 137773 Google Code and had Google all figured out … guess again.

Google has raisedrepparttar 137774 bar against search engine spam and artificial link inflation to unrivaled heights withrepparttar 137775 filing of a United States Patent Application 20050071741 on December 31, 2003. On March 31, 2005 is was available online forrepparttar 137776 first time.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going underrepparttar 137777 Googlescope! Google has defined their patent abstract as follows:

A system identifies a document and obtains one or more types of history data associated withrepparttar 137778 document. The system may generate a score forrepparttar 137779 document based, at least in part, onrepparttar 137780 one or more types of history data.

Google’s patent specification reveals a significant amount of information both old and new aboutrepparttar 137781 possible ways Google can (and likely does) use your web page updates to determinerepparttar 137782 ranking of your site inrepparttar 137783 SERPs.

Unfortunately,repparttar 137784 patent filing does not prioritize or conclusively confirm any specific method one way orrepparttar 137785 other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content,repparttar 137786 ranking of web pages are admittedly still influenced byrepparttar 137787 frequency of page or site updates. What’s new and interesting is what Google takes into account in determiningrepparttar 137788 freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even ifrepparttar 137789 page header (Last-Modified: tells whenrepparttar 137790 file was most recently modified) hasn’t changed andrepparttar 137791 content is not updated or ‘stale’.

According to their patent filing Google records and scoresrepparttar 137792 following web page changes to determine freshness.

·The frequency of all web page changes ·The actual amount ofrepparttar 137793 change itself… whether it is a substantial change redundant or superfluous ·Changes in keyword distribution or density ·The actual number of new web pages that link to a web page ·The change or update of anchor text (the text that is used to link to a web page) ·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated inrepparttar 137794 patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to changerepparttar 137795 content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn't necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate betweenrepparttar 137796 two types of content?

An excellent example of this methodology isrepparttar 137797 roller coaster ride seasonal results might experience in Google’s SERPs based onrepparttar 137798 actual season ofrepparttar 137799 year.

A page related to winter clothing may rank higher inrepparttar 137800 winter thanrepparttar 137801 summer... andrepparttar 137802 geographical arearepparttar 137803 end user is searching from will now likely be considered and factored intorepparttar 137804 search results.

Likewise, specific vacation destinations might rank higher inrepparttar 137805 SERPs in certain geographic regions during specific seasons ofrepparttar 137806 year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn't changerepparttar 137807 focus of multiple pages at once.

Here’s a quote from their rationale:

"A significant change over time inrepparttar 137808 set of topics associated with a document may indicate thatrepparttar 137809 document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike inrepparttar 137810 number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs inrepparttar 137811 number of topics associated withrepparttar 137812 document, this may be an indication thatrepparttar 137813 document has been taken over as a 'doorway' document.

Another indication may includerepparttar 137814 sudden disappearance ofrepparttar 137815 original topics associated withrepparttar 137816 document. If one or more of these situations are detected, then [Google] may reducerepparttar 137817 relative score of such documents and/orrepparttar 137818 links, anchor text, or other data associatedrepparttar 137819 document."

Unfortunately, this means that Google’s sandbox phenomenon and/orrepparttar 137820 aging delay may apply to your web site if you change too many of your web pages at once.

Fromrepparttar 137821 case studies I’ve conducted it’s more likelyrepparttar 137822 rule and notrepparttar 137823 exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implementrepparttar 137824 changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine ifrepparttar 137825 keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RSS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and atrepparttar 137826 top ofrepparttar 137827 SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting inrepparttar 137828 SERPs.

Does Google use your domain name to determinerepparttar 137829 ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influencerepparttar 137830 ranking of a specific web site. This is Google's way of determiningrepparttar 137831 legitimacy of your domain name.

Therefore,repparttar 137832 credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may checkrepparttar 137833 information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting isrepparttar 137834 criteria that Google may consider in determiningrepparttar 137835 value of a domain or identifying it as a spam domain; According to their patent, Google may now recordrepparttar 137836 following information:

Increase Your Search Engine Ranking - What Works Now

Written by Dan Meiyers

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you -repparttar time has come to face your website! A high search engine ranking for your website is so essential that if you haverepparttar 137595 slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services onrepparttar 137596 Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results,repparttar 137597 greaterrepparttar 137598 traffic that is directed to your website. That's what search engine optimization is about.

You can immerse yourself in allrepparttar 137599 technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine isrepparttar 137600 title bar on your homepage.

The title bar isrepparttar 137601 colored bar atrepparttar 137602 top ofrepparttar 137603 page. Look atrepparttar 137604 words that appear there when you access your home page. To increase search engine rankings,repparttar 137605 words on your homepage's title bar should includerepparttar 137606 most important keywords or phrases, one of which would include your company name.

Then click on all your links and examinerepparttar 137607 title bars onrepparttar 137608 pages you access. Each title bar on every single page of your site should containrepparttar 137609 most important keywords and phrases taken fromrepparttar 137610 page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once inrepparttar 137611 title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must containrepparttar 137612 most important keywords -repparttar 137613 words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However,repparttar 137614 search engines must be able to readrepparttar 137615 text, meaning thatrepparttar 137616 text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this,repparttar 137617 text is HTML. Ifrepparttar 137618 text will not highlight, it is probably in graphic form. In this case, ask your webmaster to changerepparttar 137619 text into HTML format in order to increase your search engine rankings.

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