Cracking the Google Code… Under the GoogleScope

Written by Lawrence Deon

Google’s sweeping changes confirmrepparttar search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to providerepparttar 137197 best search service inrepparttar 137198 world… and if you thought you crackedrepparttar 137199 Google Code and had Google all figured out … guess again.

Google has raisedrepparttar 137200 bar against search engine spam and artificial link inflation to unrivaled heights withrepparttar 137201 filing of a United States Patent Application 20050071741 on March 31, 2005.

The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search methodology and confirms that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and reputation on-line are going underrepparttar 137202 Googlescope! Google has defined their patent abstract as follows: A system identifies a document and obtains one or more types of history data associated withrepparttar 137203 document. The system may generate a score forrepparttar 137204 document based, at least in part, onrepparttar 137205 one or more types of history data. Google’s patent specification reveals a significant amount of information both old and new aboutrepparttar 137206 possible ways Google can (and likely does) use your web page updates to determinerepparttar 137207 ranking of your site inrepparttar 137208 SERPs.

Unfortunately,repparttar 137209 patent filing does not prioritize or conclusively confirm any specific method one way orrepparttar 137210 other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content,repparttar 137211 ranking of web pages are admittedly still influenced byrepparttar 137212 frequency of page or site updates. What’s new and interesting is what Google takes into account in determiningrepparttar 137213 freshness of a web page.

For example, if a stale page continues to procure incoming links, it will still be considered fresh, even ifrepparttar 137214 page header (Last-Modified: tells whenrepparttar 137215 file was most recently modified) hasn’t changed andrepparttar 137216 content is not updated or ‘stale’.

According to their patent filing Google records and scoresrepparttar 137217 following web page changes to determine freshness.

·The frequency of all web page changes ·The actual amount ofrepparttar 137218 change itself… whether it is a substantial change redundant or superfluous ·Changes in keyword distribution or density ·The actual number of new web pages that link to a web page ·The change or update of anchor text (the text that is used to link to a web page) ·The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

Although there is no specific number of links indicated inrepparttar 137219 patent it might be advisable to limit affiliate links on new web pages. Caution should also be used in linking to pages with multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable to changerepparttar 137220 content of your web pages regularly, but it is very important to keep your pages fresh regularly and that may not necessarily mean a content change.

Google states that decayed or stale results might be desirable for information that doesn't necessarily need updating, while fresh content is good for results that require it.

How do you unravel that statement and differentiate betweenrepparttar 137221 two types of content?

An excellent example of this methodology isrepparttar 137222 roller coaster ride seasonal results might experience in Google’s SERPs based onrepparttar 137223 actual season ofrepparttar 137224 year.

A page related to winter clothing may rank higher inrepparttar 137225 winter thanrepparttar 137226 summer... andrepparttar 137227 geographical arearepparttar 137228 end user is searching from will now likely be considered and factored intorepparttar 137229 search when search results are returned.

Likewise, specific vacation destinations might rank higher inrepparttar 137230 SERPs in certain geographic regions during specific seasons ofrepparttar 137231 year. Google can monitor and score pages by recording click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new measures to crack down on offenders like never before.

In section 0128 of Googles patent filing claims that you shouldn't changerepparttar 137232 focus of multiple pages at once.

Here’s a quote from their rationale:

"A significant change over time inrepparttar 137233 set of topics associated with a document may indicate thatrepparttar 137234 document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.

Similarly, a spike inrepparttar 137235 number of topics could indicate spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs inrepparttar 137236 number of topics associated withrepparttar 137237 document, this may be an indication thatrepparttar 137238 document has been taken over as a 'doorway' document.

Another indication may includerepparttar 137239 sudden disappearance ofrepparttar 137240 original topics associated withrepparttar 137241 document. If one or more of these situations are detected, then [Google] may reducerepparttar 137242 relative score of such documents and/orrepparttar 137243 links, anchor text, or other data associatedrepparttar 137244 document."

Unfortunately, this means that Google’s sandbox phenomenon and/orrepparttar 137245 aging delay may apply to your web site if you change too many of your web pages at once.

Fromrepparttar 137246 case studies I’ve conducted it’s more likelyrepparttar 137247 rule and notrepparttar 137248 exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly consistent. You have to establish reliability! The days of spamming Google are drawing to an end.

If you require multi page content changes implementrepparttar 137249 changes in segments over time. Continue to use your original keywords on each page you change to maintain theme consistency.

You can easily make significant content changes by implementing lateral keywords to support and reinforce your vertical keyword(s) and phrases. This will also help eliminate keyword stuffing.

Make sure you determine ifrepparttar 137250 keywords you’re using require static or fresh search results and update your web site content accordingly. On this point RRS feeds may play a more valuable and strategic role than ever before in keeping pages fresh and atrepparttar 137251 top ofrepparttar 137252 SERPs.

The bottom line here is webmasters must look ahead, plan and mange their domains more tightly than ever before or risk plummeting inrepparttar 137253 SERPs.

Doe’s Google use your domain name to determinerepparttar 137254 ranking of your site?

Google’s patent references specific types of ‘information relating to how a document is hosted within a computer network’ that can directly influencerepparttar 137255 ranking of a specific web site. This is an attempt to by Google to determinerepparttar 137256 legitimacy of your domain name.

Therefore,repparttar 137257 credibility of your host has never been more important to ranking well in Google’s SERP’s.

Google states they may checkrepparttar 137258 information of a name server in multiple ways.

Bad name servers might host known spam sites, adult and/or doorway domains. If you’re hosted on a known bad name server your rankings will undoubtedly suffer… if you’re not blacklisted entirely.

What I found particularly interesting isrepparttar 137259 criteria that Google may consider in determiningrepparttar 137260 value of a domain or identifying it as a spam domain; According to their patent, Google may now recordrepparttar 137261 following information:

Submit your WebSite. Add your URL to Web Directories & Search Engines.

Written by Yogesh Ahire

Why get into Search engines and directories?

Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.

Search engines continusly finding websites through "Bots" follow links onrepparttar internet, as they find new links, they updates those pages to their database. if someone linking to your website or If you submit your website in search engines then only they can list your site.

You can submit your website into various Directories. Every Subject Related Search Engines and Directories are Available today.

You can find folloing B2B trade leads Directories, Trade events, resources to submit your website and Increase backlinks for your website.

Industries Specific Business Directories Agriculture and Food Related Industries Directories Automotive And Other Vehicle Directories Chemical Related Industries Computer, Telecommunications and Electronics Directories Construction Materials and Cement Consumer Goods Directories Energy Directories Environmental Industries Directories Medical Related Industries Directories Metal Industries Directories Mining Directories Packaging Industry Directories Scientific Products Directories Textiles and Apparel Directories Tool & Machinery Directories Toys & Sporting Goods Wood, Pulp and Paper Industries Directories

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