Covert Advertising Psychology through Confirmation Bias

Written by Dorian Greer

Title: Covert Advertising Psychology through Confirmation Bias Length: 698 words (body); 65 cpl

Author: Dorian Greer Email: editor(at)

Category: Marketing / Advertising / Psychology Copyright 2005

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Covert Advertising Psychology through Confirmation Bias by Dorian Greer

Confirmation bias is a tool of choice for covert influence. It's agreeable, it's easy to use, and can motivaterepparttar smartest of people to believe inrepparttar 141285 weirdest of things.

WARNING: This article gives an example of confirmation bias used to make otherwise intelligent people believe impossible things. The example chosen is based on pervasiveness, to makerepparttar 141286 point obvious, but some might be offended. Publishers beware -repparttar 141287 example MAY adversely affect some of your audience.

What is Confirmation Bias?


"Confirmation bias refers to a type of selective thinking whereby one tends to notice and to look for what confirms one's beliefs, and to ignore, not look for, or undervaluerepparttar 141288 relevance of what contradicts one's beliefs."

This simple yet profound definition is why prejudice won't die, why smart people believe weird things, and why facts seldom (if ever) change a strong belief.

Reinforcingrepparttar 141289 Factually Untrue

The feedback loop created by selective thinking is classic hypnotic methodology. Confirmation bias is thus a way of "pacing one's self" into a state of hypnotic belief.

When used in advertising, confirmation bias isrepparttar 141290 pacing of choice, for raw hypnotic influence.

To wit: The more one absorbs information that agrees with what they already believe, contrary evidence holds less and less value. This is why a person can be "talked" into a hypnotic belief system that is contrary torepparttar 141291 real world.

Try these examples by answering each question TRUTHFULLY:

1. Does Santa Clause really exist, (led by flying reindeer)? 2. Is our moon made of Swiss cheese? 3. Can snakes talk? 4. Have you ever witnessed magic flying carpets, or a real genie? 5. Do horses fly (Pegasus)?

Now notice that none of these have any factual basis as being true. But they all exist in fantasy, make-believe worlds.

The trick inrepparttar 141292 hypnotic process is to confuserepparttar 141293 believer into mergingrepparttar 141294 make-believe withrepparttar 141295 real. And this can be done through confirmation bias!

10 Ways To Get Your Ads Or Messages Noticed

Written by Ahmad Munawwar

Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually readrepparttar subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.

1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.

2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.

3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )

4. Begin your subject line withrepparttar 141247 word "STOP!". People have been trained their whole life to stop what they are doing when they see that word.

5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.

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