Nothing can be further from truth. A business coach or consultant will try to use resources/personnel already present in a business, and will implement strategies that will enhance interaction and productivity of all concerned.

A business coach or consultant will "steer" business into a clearer focus, better productivity, better management, and more powerful interactions. Business coaches and consultants can assist any and all types of businesses. Business owners who want faster results for their businesses, are committed to excellence in business, who want to develop their reputations, or who are experiencing problems within their current businesses are all prime candidates for business coaching and consultation.

Here is a small checklist of benefits that may occur with use of a business coach or consultant:

1. Increase in Clarity: Your business will draw clearer distinctions regarding present conditions and situations and have a clearer picture of future.

2. Increase in Focused Direction: The possibilities become clearer and paths to each goal become more distinct.

3. Increase in Time: More time is expended productively, while eliminating time wasting activities.

4. Increase in Follow Through: Completeness and timeliness of projects increases.

5. Increase in Commitment: A more thorough investment of all personnel in processes and goals.

6. Increase in Effective Communications: A more effective manner of communications is employed, for both clients and employees and business owner.

7. Increase in Cooperation: Once all members of a business feel as if they are "understood" and valued, cooperation increases significantly.

8. Increase in Awareness of Existing Situations: Many situations may be exacerbated by expansion or additions, but can exist without awareness by business owner for quite some time.

We need to change our thinking about what "taking care of business" means. We need to make sales in order to have a profitable business, and we know without our customers or consultants, we don't have a business. They are our lifeblood, they are what keeps us moving forward, and meeting their needs should be our primary mission.

Without consultants or customers, there are no sales. Without sales, there is no revenue... without revenue, there is no business and we might as well go back and get a j.o.b. It is crucial that we take care of our customers and consultants. CRM (customer-relationship management) is a buzz-word in "big business". Many large corporations have implemented systems and technology to supposedly create customer care. Some have been successful, many have not.