Corporate Logo Design – 6 Keys to SuccessWritten by Ray Smith
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude company’s attitude. The viewers must have some idea about disposition, character, or fundamental values of your company through your logo.Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing nature of your business. Go for Professional Logo Designers You might save a few dollars doing your own logo or getting it done from next door boy who knows basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so more professional and sophisticated your logo is better will be your customer’s impression about your company. Though most of logo design companies charge exorbitant rates to create a corporate logo design but industry is changing. These days there are companies that offer excellent professional logos for nominal charges (e.g., http://www.mycorporatelogo.com) Simplicity – Keep it Simple An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is key to that. Think about Nike logo, it’s simple and memorable—once you see Swoosh, do you ever need to think twice about company name? Colors Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for logo. If you don’t, suggest colors that you think might give your prospective clients some idea about type of business you do. For example, a company working in fields of forest conservation might like their logo to be in green. At same time, you also need to consider which colors will go well with your corporate stationeries as well.
| | Internet Marketing - A Maze In A Haze?Written by Roy Thomsitt
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks promising.......until it fizzles out and you reach another dead end. You can't cheat by looking over hedge, it's about 20 feet high! A big ladder so you can get a good view? No, they've all been hidden. None left on planet! Except those in vaults of internet gurus, you suspect.So, you keep going around this maze, and at every turn there's advertising, all about maze itself, telling you about which way to go. Plans of maze which, if you follow, may get you half way round, only to find you need to buy another plan to get rest of way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near exit into real open daylight (you think), but how do you get correct final few turns? Anyway, maybe you're not near exit after all? You could be on far side of maze from exit. Sound familiar? If you've been researching internet from a business point of view for any length of time, you have probably found that much of advertising, marketing, is about ................. internet marketing. This is partly why it can seem like a maze. If you are not sure what is going to work to market your website, or products in it, how do you know which advice to listen too, which "offers" to take up? Why is Internet Marketing Such a Maze? Marketing is a subject I've been interested in for many years, long before I was partner in an advertising related business in early 90's. Then, marketing was a quite stable world. The most recent "change" of any significance had been TV, and TV advertising had evolved steadily over several decades. It was glossy, glamorous, and...........very expensive. That was good for big advertising agencies, and they chased big advertisers with massive budgets for TV advertising. They had their creative departments to come up with memorable TV ads, often designed to be memorable rather than to sell, and their media buyers to buy time on commercial TV stations. The glamour was in TV, but every company and every agency would work on a marketing mix: radio advertising, sales promotions, glossy magazine advertising, newspaper advertising, trade ads, direct mail.....all played their part. These all had one thing in common, though: they had been around for a very long time. Marketing was a stable industry, not in economic terms, but in "tricks of trade". There were a few minor variations here and there, but basically, marketing industry had its accepted, well documented, ways of doing things. Skill levels varied of course, and that's where competition came in between agencies and between companies in same industries. The point is, though, it was all basically stable. Good or bad, it was stable.
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