In conclusion it is usually your corporate look that customers think of when they think of your business. The first impression of your company for a customer will probably be your logo, which they will use to make assumptions about your business. If your an entertainment or events company and your logo is dull boring and been done before then thats exact impression that they will have of your services. If your an IT company and your logo is sharp swift and technical, thats exact first impression that your customer will have of you and your business. - You know what they say, first impressions do last! On same note Corporate Identities are remembered.

So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why...

...because it is an INCREDIBLY effective and very INEXPENSIVE way to get your company name mentioned on hundreds, if not thousands of websites, message boards, forums, blogs and conversations both in online and offline world, not to mention good PR it generates that's why!

Who doesn't want their company name-dropped all over place for what amounts to mere peanuts when compared to costs of traditional advertising?

There are thousands of specialist competition and freebie sites whose sole purpose is to inform rest of internet when a new competition or freebie offer hits internet. There are as many mailing lists, newsgroups, message boards and blogs on same subject and YOUR company name could be plastered over all these when you add a competition giveaway to your site.

But it doesn't stop there.

If you are reading this as a webmaster then you obviously know all major search engines look upon inbound links as being one of main deciding factors in deciding which pages rank where in organic search engine results. All these free, one-way inbound links pointing directly at your website are pure gold dust in terms of increasing your link popularity and thrusting you up towards top of search engines.

Whilst everyone else is rushing around participating in link exchange programs, renting links on websites, buying their way into search engines and more costly measures to help get jump on their competitors, you could be flying up rankings by giving away something as cheap as a $20 DVD once a month...

Of course, you can also make your generosity work extra hard for your business as well and really milk that competition freebie...

Rather than just give one lucky visitor a chance to win something when they leave their details at your site how about some of these ideas to get a double hit from your freebie:

1) Newsletter Competition