Corporate Apparel Bolsters Employee Morale and Builds Company ImageWritten by RICHARD C. CURRY
Corporate apparel programs are a creative way for companies to create a polished, professional image while giving employees a boost in morale. Employees look and feel more professional and take pride when wearing apparel with company logo. Shirts, hats, jackets, and even bags with your company's name can help build corporate identity as well as feelings of goodwill amongst employees. According to Promotional Products Association International, corporate apparel such as golf shirts, t-shirts, caps, and jackets make up largest segment (29.5%) of promotional product sales. That figure reflects a 7.3% increase over sale of apparel items ten years prior. The increase in popularity of corporate apparel is a testament to how strongly it impacts look and feel of your business and your staff. Every organization relies on its corporate identity as a way to project a strong image to public. To support that effort, customized corporate apparel can work as part of an advertising campaign to build a recognizable brand. When worn by employees, apparel can serve as a teambuilding tool at sales meetings, a promotional tool at trade shows, or an employee uniform in a retail setting.
| | Eight Simple Ways To Use Promotional Products OnlineWritten by RICHARD C. CURRY
With increased competition on Internet, it can be difficult to differentiate your company from your competition. One thing Internet marketers are failing to utilize correctly is promotional products. Promotional products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed t-shirts… but there are many other items you can use to make your company stand out from crowd. The following are eight simple ways you can use promotional products on Internet. Promote Your Company's Website This is first thing that comes to most people’s minds when they think of how they should use promotional products. But some people overlook this as an option. Every item you choose to promote your business you should include your web site address on it. Find Promotional Items That Fit Your Niche You can always find certain items that will compliment your type of business - items that you know your customers will use often. For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it. If you have an online drug store, you could give away pill organizers with your site’s name and web address printed on them. Free Contests and Drawings A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make product something that relates to your business, people who sign up are more likely to be targeted. Motivate Customer to Buy More You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products along with a promotional item. For example, instead of your customer buying one e-book, you also offer them a package deal of two e-books and a free promotional item. The promotional product can even be something related to products you’re bundling it with. If you’re selling weight loss information, why not use a “step counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products! Reward Your Best Affiliates Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.
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