Corporate Apparel Bolsters Employee Morale and Builds Company ImageWritten by RICHARD C. CURRY
Corporate apparel programs are a creative way for companies to create a polished, professional image while giving employees a boost in morale. Employees look and feel more professional and take pride when wearing apparel with company logo. Shirts, hats, jackets, and even bags with your company's name can help build corporate identity as well as feelings of goodwill amongst employees. According to Promotional Products Association International, corporate apparel such as golf shirts, t-shirts, caps, and jackets make up largest segment (29.5%) of promotional product sales. That figure reflects a 7.3% increase over sale of apparel items ten years prior. The increase in popularity of corporate apparel is a testament to how strongly it impacts look and feel of your business and your staff. Every organization relies on its corporate identity as a way to project a strong image to public. To support that effort, customized corporate apparel can work as part of an advertising campaign to build a recognizable brand. When worn by employees, apparel can serve as a teambuilding tool at sales meetings, a promotional tool at trade shows, or an employee uniform in a retail setting.
| | Customer Relationships Are Key to Your Marketing StrategyWritten by RICHARD C. CURRY
Marketing is everything that you do to reach out to prospects and tell your message. The sales process is everything that you do to close sale and get a signed agreement or contract. Both are necessities to success of a growing business. By strategically combining both efforts, you will experience a successful amount of business growth. However, by same token, if efforts are unbalanced it can detour your growth. Your marketing will consist of measures you use to reach and tell your message to your prospects clients that you are company for them. It's this message that prepares prospect for sales. It consists of advertising, public relations, brand marketing, and direct mail. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with prospect or customer on a personal level rather than at a distance.
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