Corporate Apparel Bolsters Employee Morale and Builds Company Image

Written by RICHARD C. CURRY


Corporate apparel programs are a creative way for companies to create a polished, professional image while giving employees a boost in morale. Employees look and feel more professional and take pride when wearing apparel withrepparttar company logo. Shirts, hats, jackets, and even bags with your company's name can help build corporate identity as well as feelings of goodwill amongst employees. According torepparttar 135057 Promotional Products Association International, corporate apparel such as golf shirts, t-shirts, caps, and jackets make uprepparttar 135058 largest segment (29.5%) of promotional product sales. That figure reflects a 7.3% increase overrepparttar 135059 sale of apparel items ten years prior. The increase inrepparttar 135060 popularity of corporate apparel is a testament to how strongly it impactsrepparttar 135061 look and feel of your business and your staff. Every organization relies on its corporate identity as a way to project a strong image torepparttar 135062 public. To support that effort, customized corporate apparel can work as part of an advertising campaign to build a recognizable brand. When worn by employees, apparel can serve as a teambuilding tool at sales meetings, a promotional tool at trade shows, or an employee uniform in a retail setting.

Customer Relationships Are Key to Your Marketing Strategy

Written by RICHARD C. CURRY


Marketing is everything that you do to reach out to prospects and tell your message. The sales process is everything that you do to closerepparttar sale and get a signed agreement or contract. Both are necessities torepparttar 135056 success of a growing business. By strategically combining both efforts, you will experience a successful amount of business growth. However, byrepparttar 135057 same token, ifrepparttar 135058 efforts are unbalanced it can detour your growth. Your marketing will consist ofrepparttar 135059 measures you use to reach and tell your message to your prospects clients that you arerepparttar 135060 company for them. It's this message that preparesrepparttar 135061 prospect forrepparttar 135062 sales. It consists of advertising, public relations, brand marketing, and direct mail. The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you withrepparttar 135063 prospect or customer on a personal level rather than at a distance.

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